Jordyn Petrik
Market Manager · The Duck Company
Lakewood, CO
In My Own Words
Dedicated and driven product professional with experience in planning, managing, and marketing with the ability to collaborate across multiple channels. Specializing in coordination of consumer research to define trends and the vision for multiple product lines. Proven ability to lead brand operations within a territory by delivering sales growth and advocacy within national vendor locations. A motivated self-starter with the ability to think critically and adapt quickly in a flexible environment.
Work Experience
Market Manager
The Duck Company2020 – Present
• Managed largest territory of 150+ key wholesale and national accounts in AR, AZ, FL, MO, NC, UT and WA equaling $3.4 million in yearly sales • Exceeded assigned sales goals in 2021 with 200% growth YOY • Curated and implemented personalized product programs for customers by analyzing YOY sales • Establish and maintain customer relationships based on brand message and specialized product opportunities • Developed and executed cold calling strategy to target prospects • Identified and cultivated 3+ new customers each month
Associate Product Line Manager
Crocs2019 – 2020
Partnered with product team in managing product assortments and roadmap based on market research, competitive analysis, and customer focus needs. • Conducted on-going market data analysis to identify consumer, competition, and product trends to curate notable product line assortments. • Supported all team members of the product creation triad by collaborating cross departmentally and communicating effectively during development process to meet deadlines. • Utilized sales reporting to monitor the performance and consumer response to new products. • Created and maintained all product style and SKU information in Centric database while collaboratively identifying continuous improvement actions. • Tracked and organized sample
Field Experience Specialist, North America Marketing
Under Armour2019 – 2019
Led brand operations and activation initiatives at a grassroots level within a designated region, delivering results in brand advocacy and community program relationships. • Created seasonal training guides and product marketing presentations to assist in training retail partners on innovative apparel and footwear. • Developed partnerships with local athletes and businesses to help grow brand awareness with target audience through sponsored events. • Assisted key account managers to plan and organize large scale training camps for national partner retailers. • Analyzed merchandise inventory and sales forecast to create an analytical game plan to increase brand sales and identify trends and opportunities to impact sales.
Brand Ambassador, Field Marketing and Servicing
Under Armour2017 – 2019
Executed all marketing and visual merchandising operations for retail vendor locations, while promoting sales and conversion within a designated territory. • Utilized sales reporting and forecasts to analyze inventory sell-through and identify actionable insights to drive financial results to maximum performance. • Ensured all stores maintained visual merchandising standards and strong brand presentation in vendor locations by creating partnerships with retail management. • Partnered with sales reps to support the implementation of seasonal storytelling, merchandising key inventory items, and meeting financial objectives. • Promoted seasonal strategy by bringing marketing initiatives to life through visual merchandising updates, and educating retail teams on brand technical innovation.
Assistant Department Manager
Nordstrom2016 – 2017
Led a $5M trend department that supported in day to day store operations. • Assessed sales reporting and forecasts for department, planned business accordingly. • Managed incoming inventory specific to department, would ensure all fixtures were full and visually merchandised at the start of each day. • Supported department manager with implementation of all policies and procedures to manage inventory counts on a quarterly schedule. • Demonstrated expectations while working alongside sales team, delegated responsibilities and provided support to reconcile customer related issues.
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