Jonathon Tripp
Product Line Manager · Primitive
Long Beach, CA
In My Own Words
I have been a Graphic Designer, Product Designer, and Industrial Designer for 12 years. I started in Graphics at Burton Snowboards, became a Product Designer at New Era Caps. Then learned Merchandising at Quiksilver. Currently, I am the Director of Merchandising & Design at Neff Headwear. I am offering my my services, from Intern to Director, to help your business grow.
Work Experience

Product Line Manager
Primitive2020 – Present
Traffic-control across all product categories (softgoods, hardgoods, printables and accessories). Project management and workflow oversight for Design and Development teams. Maintenance of WIPs across all product categories. Seasonal and SMU product calendar management. Liaise between Sales, Design, Marketing and Production in service of product and calendar priorities. Lead facilitation of Merchandising strategy. Interpret in-season and post-season sales (SKU analysis as relates to creation of line-plans and strong SKU performance)
Product Manager
Teddy Fresh2020 – 2020
Manage Product life cycle, from concept, tech-packing, sampling, communicating with the manufacturer and everything in between. Prepare techpacks, source and pick fabric, trims, and details for each product. Communicate with factories during development process. Lead in production duties along the product lifecycle. Update WIP and manage Production Assistants to make sure P.O.’s are being written and all details are being looked after.

Product Line Manager
AVID Sportswear2019 – 2020
Create seasonal line architecture/numeric plans. Research competitive positioning and trends. Coordinate initial forecast, by style, based on design and historical sales data. Set cost targets based on pricing strategy and historical data. Provide cross functional leadership– ensure decisions are made and design/ development process progresses. Works closely with sales directors to learn key account business and build necessary relationships. Manage special projects. Recap all meeting notes with all cross-functional partners from seasonal reviews. Evaluates current business processes to identify improvements and leverage infrastructure. Build yearly development calendar by season starting with Line Arch/Numeric plans to Sales meeting and buy dates. Manage and maintain yearly budgets. Approve all costing and margin. Solve and Support Seasonal workflow fluctuations. Manage Inline and SMU Product

Director of Merchandising and Design
Mad Engine LLC dba NEFF / LRG2017 – 2018
Direct all product and business globally across all Neff categories (Hot Tub Shorts, Woven's, Eyewear, Caps, Beanies, Printable's, Fleece, Watches, Socks,and Backpacks) from concept to commercialization for Inline, Value, SMU and Licensed (Disney, Warner Brothers, Lucas Films, Marvel, and Nickelodeon) products. Also, worked closely with Marketing and Sales to establish brand direction and go to market strategy.
Head of Headwear
Mitchell & Ness2016 – 2017
Design licensed headwear for domestic and international teams, athletes, musicians, etc. Style and design performance product, technically addressing fit, construction, fabrics and design lines from concept to completion. Influences global design direction. Conceptualize, research, and apply new technologies to the assigned headwear category. Research market competitors and trends within Licensed Headwear. Create product design boards, inspiration materials and present to large groups at Design Reviews. Design category collections within cost, style, performance and consumer objectives integrating freelance design and inspiration. Work in partnership with Development to ensure all necessary information is provided to execute product prototyping. Works with Product Merchandising and Development teams to commercialize collections and product. Respond quickly to multiple projects with strong time management skills. Mentor and Direct Senior Designers & Production Artists.

Lead Accessories Designer
Mad Engine LLC dba NEFF / LRG2015 – 2016
Direct and create relevant, innovative product. Develop styles from initial concept to pre-production. Manage 8 out of 10 product categories, such as: Hats, Beanies, Bag packs, Watches, Socks, Sunglasses, and Snow accessories. Build and merchandise line plan needs as well as negotiate cost to hit margins. Create detailed Tech Packs and Design new product and silhouettes. Issue clear and detailed direction to Production Development team to ensure first proto approvals. Work closely with other members of Design team to meet mutual Team and Company Goals.
Headwear Designer
Melin2014 – 2015
Design & deliver unique, premium, never before seen headwear. Tech-Pack all designs & concepts to be production ready for sampling. New product embellishment, materials, and styles to be designed on an ongoing basis. Being wildly creative with new ideas and concepts for innovation. Successfully work within calendar deadlines laid out by the VP of Melin. Comfortable working with a team as well as eclectic personalities of Athletes and Ambassadors. Translation of a design brief and theme/concept into a visual story through graphics, photography & layout design.
Global Accessories Designer
Quiksilver2011 – 2014
Responsibilities include: Product Development, Product Design, Graphics, Construction, Pattern Making, Tech Packing and Production. Experience in Young Men and Youth Headwear, Backpacks, Wallets, Belts, Beanies, and Misc. Strengthen relationships with OEM vendors to establish better costing, improved timelines, better quality of product and still be on trend.
Production Artist
New Era Cap2008 – 2011
Work with various partners to design new ideas and inventive applications for headwear. Create “Tech Packs” for factory to ensure correct construction and applications. Research and forecast the latest fashions. Created mood boards and determine color palette. Work directly with marketing to create effective page layouts for advertisements and events. Knowledge of open market fabrics, MOQ’s, and design with target costing.
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