Jonathan Patterson
Creative Objectives
Los Angeles, CA
In My Own Words
Over 15 Years Of Fashion Experience In Mens, Womens, And Accessory Design. Primary Focus On Art/brand Direction, Brand Cohesion For Import And Domestic Contemporary Brands. Full Brand Development, Technical Design, Graphic Design, Identity, And Trim Packages.
Work Experience
Founder / Creative director / Art director / Senior designer
Creative Objectives2012 – Present
Founded by Jonathan Grey, Creative Objectives has grown into a team whose core has several years of experience in their respective fields. For several years Creative Objectives focused on delivering excellent work and relied solely on word of mouth as a means to acquire new clients. Not having salespeople is crucial to the integrity of Creative Objectives. • Owns and operates a design strategy and creative consulting firm in downtown, Los Angeles. • What we really do; consulting, design development, branding, packaging, sourcing, production, web design, e-commerce design, product photography, lifestyle photography, videography, marketing consulting, sales consulting. www.CREATIVEOBJECTIVES.com
Creative director / Art director / Senior designer
Urgent Gear2011 – 2017
• Brand focus surf and skate mens and boys full apparel and accessory collection(s). • Orchestrated full product range plan, concept, design, technical, samples and production execution. • Streamlined white-label, SMU & private label division. • Successfully introduced Eco-friendly and performance apparel to swim wear collection. • Branded, re-branded all identity, packaging for core business and subsidiary brands. • Oversaw all major content creation and marketing. • Involved in every level of strategy production, pricing and sales. • High Volume product development Costco, Tilly’s, Pac Sun, Forever21, Urban Outfitters, etc.
Creative director / Senior designer
One90One2010 – 2011
• Mens and boys full apparel and accessory collection. • Orchestrated full product range plan, concept, design, technical, samples and production execution. • Streamlined white-label, SMU & private label division. • Branded, re-branded all identity, packaging for core business and subsidiary brands. • Implemented several successful marketing campaigns to increase viral activity and brand recognition. • Involved in every level of strategy production, pricing and sales. • Personally sold product and to Nordstrom, Dillards, The Buckle, Macy’s, and select boutiques.
Creative director / Art director / Senior designer
Sovereign Code2007 – 2009
• Mens, big+tall and boys full apparel and accessory collection(s). • Brand focus surf and skate. • Orchestrated full product range plan, concept, design, technical, samples and production execution. • Streamlined white-label, SMU & private label division. • Branded, re-branded all identity, packaging for core business and subsidiary brands. • Oversaw all major content creation and marketing. • Involved in every level of strategy production, pricing and sales. • High Volume product development Nordstrom, Dillards, The Buckle, Metropark, Macy’s, Bloomingdales, Kohls, Sears Holdings, JCP, AAFES and select boutiques.
Designer
Lip Service + Kill City2005 – 2007
• Mens, big+tall and boys full apparel and accessory collection(s). • Brand focus surf and skate. • Orchestrated full product range plan, concept, design, technical, samples and production execution. • Streamlined white-label, SMU & private label division. • Branded, re-branded all identity, packaging for core business and subsidiary brands. • Oversaw all major content creation and marketing. • Involved in every level of strategy production, pricing and sales. • High Volume product development Nordstrom, Dillards, The Buckle, Metropark, Macy’s, Bloomingdales, Kohls, Sears Holdings, JCP, AAFES and select boutiques.
