Jonathan Marques
Creative Director of Retail and Marketing
New York | United States
Skills
No information
Interests
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In my own words
— JonathanSeasoned graphic designer with 10 years' in digital, print, social media, creative strategy and branding.
Large focus on retail and e-commerce, developing successful marketing campaigns internal projects and external vendors. 9 years in a management role, mentoring groups of 6 or more designers, photographers, and copywriters. Currently seeking opportunities in a collaborative environment, focused on uplifting their creative output and establishing unique and emotional consumer experiences.
Trajectory
Nov 2018 — Now
Creative Director of Retail and Marketing · Jimmy Jazz
Successfully oversaw a creative and marketing team that developed dozens of yearly campaigns, as well as paid media ads, digital, print, and social media collateral. Built and maintained all internal brand guidelines and programs.
- Increased brand awareness by creating customer centric experiences.
- Enforced a cross-channel marketing calendar and creative strategy.
- Achieved 3x social media engagement with 5-month content strategy.
- Established brand identity for loyalty program, with 20,000 weekly subscribers.
- Developed advertisement and assets 180 stores nationwide.
- Reduced yearly print spend by 20% with new design system.
Feb 2017 — Nov 2018
Sr. Interactive Art Director · The Vitamin Shoppe
Decreased digital turnaround by 75%, and created templates focused on maintaining brand consistency and improving overall user experience online. Oversaw all creative for web, email, paid media, and direct mail, while developing internal and external presentations.
- Developed brand guidelines for new Auto-Delivery program, with 120,000 subscribers and a 12% revenue increase.
- Reviewed and approved all brand elements and UX design for iOS app.
- Successfully launched a re-branded loyalty program.
- Increased store foot traffic with monthly marketing campaigns.
- Produced emails effective in re-engagement and preventing churn.
Mar 2010 — Feb 2017
Art Director · Jimmy Jazz
Implemented new responsive web design, and determined creative direction for all seasonal campaign and photo shoots. Managed an internal team responsible for all digital and print assets.
- Completed on average 8 seasonal campaigns per year across all channels.
- Launched first flagship store resulting in 18 additional more nationwide.
- Created better customer experience, with increased conversion and reduced bounce rates by redesigning the website.
- Designed product, packaging, and marketing collateral for 2 exclusive brand collaborations per year.
Jan 2009 — Mar 2010
Sr. Digital Designer · Jimmy Jazz
Developed all promotional communications and photography, while managing vendor relationships.
- Developed 5/7 email blasts and a complete website refresh weekly.
- Oversaw all product photography and developed guidelines to accommodate third-party vendor regulations (Amazon, eBay).
- Designed digital paid media assets for 12 product categories.
- Managed relationship and requests with several different agencies, including back-end developers, email marketing, and product retouchers.
Activity
Education history
Portuguese Photography Institute
BA
University of the Azores
BS
