Jon Howard
Director of Marketing · super.natural llc
Underhill Center, VTIn My Own Words
A thirteen-year sales and marketing veteran within the active lifestyle industry with a proven ability to integrate and leverage sales and marketing opportunities into measurable success. Experience from brand development to executive management has created a values-based foundation that balances creative story telling with the value of ROI.
Always taking a creative approach to problems big and small while providing solutions that drive revenue, grow brand awareness and curate consumer demand. Developing brand strategies, launching an event series, creating new media initiatives, fostering agency relationships and managing key accounts have all resulted in significant ROI. The true success of these programs has come from cultivating long-term partnerships through an integrated sales and marketing approach.
Interest and a skill-set that navigates the waters of start-ups to growing market share for established brands within a variety of market segments. Ultimately providing a unique, holistic and opportunistic perspective of the evolving business and marketing landscapes.
Strong passion for adventure – indoors and out. Always searching for the ultimate balance of work and play. Enjoys sliding on snow as much as sliding on water. And still trying to master making the perfect meatball.
Work Experience
Director of Marketing
super.natural llc2014 – Present
Responsible for creating, protecting and amplifying the voice of super.natural. Provide a strategic vision on differentiating the brand and driving the ethos of super.natural. Overall goal of creating profitable and sustainable growth and brand awareness through the development and execution of the brand identity, launching an e-commerce platform and driving marketing strategies across all channels.
Sales and Marketing Specialist / Consultant
Bern Unlimited2013 – Present
Current Client(s): Bern Unlimited Develop and execute international sales and marketing strategies in ski/snowboard and bike industries through the management of 6 regional representatives. Key objectives are to grow existing business, drive consumer demand, maintain brand equity and develop new retail opportunities. Additional initiatives include expanding existing marketing strategy with new channels that focus on regional campaigns using integrated marketing components for in-line sales and new product launches. Developed new analytics and reporting that measure and prove ROI while aligning initiatives with National Sales Team.
Publisher / Partner
Height of Land Publications - Alpinist / Backcountry / Kronicle Magazines2005 – 2013
Increased value of company through growth in sales, brand development and revenue diversification, all with a focus on long-term sustainable partnerships. First hand experience with major outdoor, ski and snowboard brand's marketing strategies that involved traditional, new and evolving media opportunities. Led company through two acquisitions and their integration into existing operations. Managed and directed sales team, as well as serviced in-house key accounts. Developed and managed New Business Development Strategy that diversified the company’s traditional two sources of revenue into a five-tiered program. Developed and managed Circulation Department including P&L responsibility and staff and vendor management. Negotiated printer contract terms annually, resulting in positive year round cash flow.
Sales Manager / Partner
Height of Land Publications - Backcountry Magazine2003 – 2005
A focus on sales during first year of acquisition shifted to managing all sales, including advertising and circulation, operations, finance and production. Sales growth and brand development reestablished Backcountry as an emerging company and viable partner in ski and snowboard industry. Managed and directed sales team, as well as administered in-house key accounts. Oversaw magazine production and developed internal systems for magazine production. Orchestrated change in magazine printer, handled all aspects of circulation and marketing and managed all financial responsibilities of the company. Hired CPA and developed internal financial reporting programs.
Director / Captain
First Light Sea Adventures1999 – 2003
Maintained and operated three traditionally built sailing vessels up to 47 feet throughout Cape Cod. Grew fleet from one vessel to three while also managing reservations for hourly, daily, multi-day and large group charters. Worked with local boatyard to schedule and manage seasonal servicing and repairs.
Professional Ski Patroller
Smugglers' Notch Resort1997 – 2003
Handled multi-patient scenarios in harsh environments while working with fellow patrollers and mountain staff to ensure resort community safety. As either Mountain Captain or as a team member customer safety was priority and managed through daily and weekly trail and lift protocols while also supervising seasonal training. Provided support to Mountain Operations division and offered first aid to non-ski area guests.
Education
Interests
Industries
Activity
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