Johnna Branson
eCommerce at Suja LIfe
Salt Lake City, UTIn My Own Words
Detail-oriented eCommerce and digital marketing professional with experience in beauty, CPG, lifestyle, and action sport categories. Proficient in PIM/DAM within multiple platforms for online merchandising. Excel in analytics (pun intended) to build out strategies for retail partners and brand.
Having worked in eCommerce and customer experience, my background focuses on digital strategy and growth. I have over 5 years of experience in the digital marketing and analytics space, with 2.5 years of team management.
My career has been focused around growth and analytics. I have a track record of building out CX programs and thoroughly tracking performance to recommend long term plans. My focus of ecommerce is on DTC and marketplaces (Amazon, TikTok, Walmart, etc).
Work Experience
Business Development Analyst
SuperOrdinary2022 – 2024
Price Analysis - (Building out analysis with pivot tables and vlookup capabilities) BD Research CRM platform buildout - Monday.com
eCommerce Manager
Sun Bum2021 – 2022
• Owning and leading our integration with commerce experience platform, Salsify, to streamline our product information and asset updates with our major retailers. • Oversee strategy and growth for Target.com, Ulta.com and other mass e-tail sites • Manage day-to-day operations for all specialty and mass .com accounts, including but not limited to new product setup, content, enhanced content, merchandising, weekly sales reporting, and price issues. • Report on monthly, quarterly, and yearly sales and analyze to create new ways to enhance mass retailer experience.
Consumer Engagement Team Lead- eComm + Social
Sun Bum2020 – 2021
Leading the CX team and developing overall strategy of what Sun Bum's Consumer Experience looks like. Working to develop Voice of Consumer for each pillar: Sun, Baby, Hair, Lip. Tracking KPIs in Gorgias and Shopify to ensure the customer journey is seamless Collaborating with Marketing/Social to create unique moments with our super fans
Social Media Publishing & Analytics
TEN: The Enthusiast Network2018 – 2019
Publishing content through Sprout Social for 8 vertical brands (Transworld Snowboarding, Transworld Skateboarding, Bike Magazine, SUP the Mag, Adventure Sports Network, etc) and successfully driving over 100,000 clicks to sites monthly. Project Manager for branded content at Dew Tour Breckenridge 2018. Managing Instagram, Facebook, and Twitter impressions throughout duration to reach impression goals. Reporting month to month traffic for overall audience and tracking engagement on all platforms and websites.
Marketing Associate
Event Vines2018 – 2018
Working as the liaison for venues and vendors to get their marketing and advertising platform built out on the Event Vines website. Building relationships with clients to ensure that the message of their brand is clearly shown on their Event Vines profile. Tracking social media and website traffic to ensure that the content across platforms is successful in generating leads and listing sales
Digital Intern
TEN: The Enthusiast Network2017 – 2017
Worked with the web producer to curate/manage/moderate Dew Tour and athlete social feeds throughout the duration of the 2017 Dew Tour in Long Beach, CA. This included searching geo-targeted social feeds through Hyper and reaching out to the Dew Tour audience to enhance engagement.
Assisted the Transworld Skateboarding team to create a Skateboarder Magazine archives page for their website. This project included uploading galleries to Wordpress, resizing the images, supporting SEO for each magazine issue, and linking the gallery images to each individual blog posts so that every spread from the magazine can be downloaded and saved. This also allowed me to understand basic html for alignment and redirecting purposes on the posts.
Worked with the marketing director to arrange and prepare sponsored content for a client using images and videos built out over time to target and expose TEN’s outdoor audience to the client's new product.
Assisted with Surfer Magazine for 30 days of giveaways by choosing the winners at random for each day, reaching out to the individual, and communicating with the sales and marketing coordinator to assure the client has been notified and put in contact with the winner.
Social Media Manager
Texas Laser & Aesthetics Training Academy2016 – 2017
• Generate, edit, publish and share content that builds meaningful connections. • Optimize social media platforms for company to increase visibility of our brand. • Create interesting and unique content through Canva and Constant Contact. • Creating content calendars for monthly social media content to provide the most attractive and traffic driven images/information.
Digital Marketing Intern
Event Vines2017 – 2017
Working on creating superior SEO for Event Vines through their blog posts and website with Yoast SEO Plug-in. Creating brand awareness for clients through social media and email. Attracting clients with quality information in order to provide optimum service for event planning. Formatted email newsletters for monthly updates on Event Vines website content.
Intern
Austin Film Festival2016 – 2016
• Assisted in recruitment and management of the volunteers throughout the duration of the festival. • Organized the scheduling of volunteers and their shifts. • Providing assistance to the Austin Film Festival staff where needed around the office and festival.
Sales Associate
Vans a Division of VF Outdoor2015 – 2015
• Adhered to company standards of salesmanship to provide the greatest quality of customer service. • Managed floor plan of retail merchandise to fulfill corporate status quo and increase traffic. • Engaged with customers to ensure they received a positive experience at Vans.
Receptionist
Texas Laser and Aesthetics Training Academy2014 – 2015
I worked with sales, scheduling, and organizing for the training school. The company helped me gain experience in sales, communication, as well as planning and organizing in a local business environment.
