In my own words
— JohnMulti-faceted Creative Director/Brand Identity/Graphics Specialist who undertakes complex assignments, meets tight deadlines, and delivers superior results on clients’ work.
Possesses decades of hands-on practical experience in creating and building brands from the ground up and is able to create a quick return on investment for clients using a vast knowledge of both offline and online marketing techniques. Operates with a strong sense urgency and thrives in a fast-paced setting.
Trajectory
Jan 2014 — Now
Brand Identity Specialist, Creative/Art Director, Graphic Designer, Web/App Designer/Developer and Social Media Contributor · MUSCLECONTEST | MUSCLECONTEST INTERNATIONAL
I was contracted by MUSCLECONTEST in January of 2014 to be their Brand Identity Specialist, Creative/Art Director, Graphic Designer, Web/App Designer/Developer and Social Media Contributor.
• Designed and built their extensive website administration area including their online ordering and ticketing system;
• Designed, built, and maintain their three websites which include:
MUSCLECONTEST.COM
MUSCLECONTESTINTERNATIONAL.COM
MUSCLECONTESTINTERNATIONAL/BRAZIL
• Designed, built, and maintain their App - MUSCLECON;
• Created all-new branding for all MUSCLECONTEST shows;
• Conceptialize and design posters and supporting social media graphics for all shows (roughly 44 shows per year);
• Create daily posts featured on Facebook and Instagram;
• Conceptualize and design all stage banners and graphics;
• Extensive amount of photoshop work, retouching and cleaning up photos
• Responsible for creative / art direction on all assignments;
Mar 2013 — Now
Brand Identity Specialist, Creative/Art Director, Graphic Designer, and Web/App Designer/Developer · REVERSE MORTGAGE EDUCATORS
I was contracted by Reverse Mortgage Educators in March of 2013 to be their Brand Identity Specialist, Creative/Art Director, Graphic Designer, and Web/App Designer/Developer.
• Designed and built several websites including several funnel pages;
• Designed and worked with a developer to build their app, Rev4Pur;
• Created all branding;
• Co-conceptualize and design all marketing and advertising collateral, including magazine ads and full-page newspaper ads;
• Co-conceptualized and designed all trade show graphics including a 30’ X 10’ booth and trade show collateral;
• Responsible for creative / art direction on all assignments;
Mar 2003 — Now
CEO/Creative Director · TITAN CREATIVE GROUP
As the Creative Director of TITAN Creative Group, I worked with many small to mid-sized companies to improve their Branding and digital footprint so that they could be more competitive in the Global Marketplace. In working with these companies, my roll included:
• Conceptualized, designed & developed responsive websites that showcased Brands in the best possible light;
• Conceptualized and created Brand Identities and Brand Messaging;
• Conceptualized and co-created Brand Imaging;
• Conceptualized and designed Marketing Collateral;
• Conceptualized and implemented Marketing strategies;
• Conceptualized and created Newspaper and Magazine ads;
• Conceptualized and created Direct Mail Pieces;
• Responsible for creative / art direction on all assignments;
