John Gaskin
Associate Design Director | Art Director | Illustrator
Avon | US
Skills
- Figma (Software)
- Design Team Coordination
- Director level
- Client Presentation
- Client Relations
In my own words
— JohnI’m John.
A Connecticut-based designer, illustrator, and art director with over a decade of experience working with large enterprises, local charities, mom-and-pop shops, and all fine folks between.
Good design is about how it makes you feel. It also means solving problems, building brands that relate, and telling a story with personality.
Be nice. Work hard. Say thanks. Let’s make something fun together.
https://www.johngaskindesign.com/
Trajectory
Oct 2023 — Now
Associate Design Director · Thesis
Select Clients: HP, TEDx, Aveda, Estee Lauder, Bobbi Brown, Johns Hopkins University
Creative Strategy: Work with internal teams to develop and refine the overall creative strategy.
Lead Design Projects: Oversee the design process from concept through execution for various multichannel marketing campaigns
Manage Design Team: Supervise and mentor a team of designers, providing guidance, feedback, and support to ensure high-quality design output.
Client Interaction: Regularly communicate with clients to understand their needs, present design concepts, and incorporate feedback into final deliverables.
Quality Assurance: Ensure all design work meets the agency’s standards for quality and aligns with brand guidelines and project objectives.
Dec 2009 — Now
Owner · Gaskin Design Studio
www.johngaskindesign.com
https://gaskindesignstudio.bigcartel.com/
My wheelhouse: Brand identity development, content creation, graphic apparel and accessory design, animation development, event posters, editorial design pieces, and print collateral
Notable projects: NJ Skateshop, Coureur Goods, Feed Chicago, Listen Up! Podcast Festival, The Future of Content podcast
Oct 2020 — Oct 2023
Design Lead · Thesis agency
Select Clients: HP, Taco Bell, Spotify, Adobe, Intel, PS&D, TEDx, Oregon College Savings Plan, Emerging Leaders
Achievement: Led the design team through explosive growth with HP (220K-4M) and was responsible for overseeing all projects and ensuring they met brand guidelines and standards.
Achievement: Received highest rating from HP of all agency partners they work with.
Achievement: Led design team in creation of HP Email design system for worldwide communications.
Achievement: Concepted and created a multi-channel campaign that aided in selling out a large-format printer for HP that costs $1M+.
Nov 2018 — Oct 2020
Art Director · Bonfire Marketing Company
Provide artistic direction, drive creativity, maintain quality, and ensure timely delivery of all client and internal projects.
Manage design team workloads and satisfaction.
Ensure all designers (in-house and contract) have the direction, support, and feedback they need to develop design assets that support clients’ business goals.
Present work to internal team and clients, while providing a strong design perspective.
Act as point person on any design or ideation needed for proposals, pitches, and sales-related projects.
Clients: Intel, HP, Bloomberg Law, Viewpoint, Omission Beer, Barre3, Travel Oregon, Rohde & Schwarz, Brazi Bites, Svelte, Hevi-Shot, Aquafruit, Nuance, Cash 4 Books, Rose City Comic Con, On-Point Credit Union, The Nature Conservancy (Oregon Chapter), LiveOps, Northwest Self Storage
Mar 2017 — Nov 2018
Lead Designer · Bonfire Marketing Company
Takes project lead on larger deliverables.
Clients: Intel, Franz Bakery, Omission Beer, Brazi Bites, Svelte, Viewpoint, Hevi-Shot, AquaFruit, Nuance, Cash 4 Books, Rose City Comic Con, On-Point Credit Union, The Nature Conservancy (Oregon Chapter), LiveOps, Northwest Self Storage
May 2016 — Mar 2017
Graphic Designer · Bonfire Marketing Company
Creates and delivers design work for the department to Account Managers, as requested. Design work includes static graphics (social, infographics, web designs), animations, video production, video post-production, photography production, photography post-production, and/or illustrations. Participates in applicable brand brainstorm meetings. Ideates on specific deliverables and prepares with ideas and/or sketches ahead of time.
Clients: Intel, Omission, Brazi Bites, Chalice Farms, Cash 4 Books, Smart Sheet, Aquafruit, Truth in Snacks
Apr 2011 — Apr 2016
Designer and Marketing Coordinator · Life Flight Network
Designed, produced, and distributed all membership and marketing materials for 17 bases and 14 FireMed programs.
Managed all vendors and marketing budgets.
Owned the company’s social media presence.
Oversaw event inventory and setup for over 30 conferences a year.
Nov 2010 — Mar 2011
Communications Specialist · Mt. Hood Meadows Ski Resort
Manage social media presence on multiple platforms
Create and distribute eNewsletter to 40,000+ recipients
Create and run email marketing campaigns
Strive to provide the "Best in the West" in customer service
Assist in event planning duties
Activity
Education history
Grand Valley State University
Film | 2005 - 2008
Michigan State University
Bachelor of Arts | 2007 - 2009
