John Astleford
Business Development
Carlsbad | United States
Skills
No information
Interests
Reading
Ocean activities
Industries
Fashion
Lifestyle
Outdoor
In my own words
— JohnStrategic Planning & Execution • Sales/Marketing • New Business Development Senior executive with 10+ years of progressive experience and accomplishments in sales management and new business development.
Visionary, forward thinking, and innovative with a history of developing and executing plans to position companies for growth while achieving revenue, profit and ROI goals.
Trajectory
Apr 2021 — Now
Business Development · Design Resources Inc
www.dridesign.com
Design Resources Inc. is a world-class professional resource for Apparel Marketers. We focus on apparel categories that require precise product coordination, and we deliver on complex needs without compromise. What’s more, with multiple channels of manufacturing origin, we can ensure year-round flexibility and product availability.
May 2013 — Apr 2021
Managing Director · San Diego Hat Company
www.sandiegohat.com
Planned and executed vision to turn company into a lifestyle accessory company with the launch of new brands, product categories and licenses. Currently selling over 3,000 stores with distribution mix 45% National Accounts, 35% Boutiques, 20% E-Commerce and DTC.
May 2011 — May 2013
COO · H3 Sportgear
www.h3sportgear.com
Planned and execute vision for $5 million H3 Sportgear business doubling revenue in 2 years. Worked closely with CEO and CFO on day-to- day sales, operations, and financial activities. Presented quarterly reports to board of directors.
Aug 2008 — May 2011
Chief Marketing Officer · Mainland Headwear
www.mainland.com.hk
Directed sales management activities to drive business with new and existing wholesale accounts as well as National Brands. Identified customer needs, delivered sales and marketing presentations, built relationships and negotiated pricing with ongoing follow through to close new opportunities with long-term selling cycle. Shared leadership responsibilities for product development, distribution channel management, public relations, marketing communication, and pricing.
Jan 2007 — Jun 2008
Divisional Vice President · Concept One Accessories
www.concept1.com
Managed Dallas office focusing on sales/new business for two divisions. Provided leadership direction for direct sales team and 20+ independent sales reps including training, coaching and mentoring team. Reported to CEO in New York.
Jan 2004 — Jan 2007
Vice President of Sales and Marketing · Drew Pearson Marketing
Planned and executed sales/licensing/merchandising activities for $34 million division within company. Managed and administered $1.5 million expense budget with P&L responsibility. Reported to the CEO.
Activity
Education history
Texas Christian University
Bachelor of Business Administration in Marketing | 1987 - 1991
