Joe Koller

Led new product development and marketing for the new start-up consumer team building B2C brands and managing the entire operating unit. Developed strong EBITDA model numbers in order to pitch internally to board members for investment dollars and secure overall funding for specific products. Played a leadership role in attaining first-in-market status by conceptualizing and leading the development of new products, by establishing brand strategy, positioning, go-to-market plan and media model. Researched all competitors with tiered analysis to develop TAM; established brand objectives, projected ad rates, developed sales packages and calculated brand goals by specific platforms to create final model and marketing plan. Developed brand and marketing strategy, customer brand journey and evaluation requirements for brands we developed along with advising content, website and mobile app development with design team. In addition, created strategy, planning and buying of media campaigns. Co-leader of overall team

Global ad agency stared in 2010 which I grew to 56 international employees and serving clients in the automotive, entertainment, fashion and technology sector including Infiniti Global, R.G Barry, VF Corp and Sony Pictures. I was the leader of day-to-day operations; analyze sales figures and forecasting future sales volumes to maximize profits; chief builder of staff; new business lead; client services lead; applied entrepreneurial spirit to every corporate client and developed the culture of the brand. Slot Right Marketing was known for its innovation in the marketing field and was hired by clients for the ability to help set their brands apart from the competition through innovative techniques currently not on the market or adopted within the market.