Jodie Michalak
Senior Copywriter
Round Rock | US
Interests
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Industries
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In my own words
— JodieClever, curious, and passionate with a pen, I learn your brand vision and heart so you can make loyal connections with your customers.
I have over 17 years of experience in freelance copywriting, agency, and in-house for clients ranging from outdoor lifestyle, health & wellness, beauty, fashion, and consumer goods. Whether crafting witty taglines, engaging social posts, ads, product descriptions, product reviews, marketing emails, newsletters, or articles, I tell your story and sling copy that converts.
Bonus: Licensed cosmetologist
Trajectory
Feb 2024 — Now
E-commerce Loyalty Coordinator · Reima
Jan 2007 — Now
Freelance Senior Copywriter · Jodie Michalak
Design brand voice and personality, website facing, and campaign strategy for businesses in nearly every niche.
Built stories, print publications, and digital content.
Led creative concepting for multiple content calendars each month.
Worked with hundreds of brands over 17 years including Airstream, NYT, CBS, Byrdie, 7 Med Spa, LovetoKnow, Wide Open Pets, Love Hairstyles, Dotdash, Tattoo.com, and Texas Living Magazine.
May 2022 — Dec 2023
Senior Copywriter · woom
Proud to be part of a global, award-winning kids’ bike brand.
Wrote reams of emails, SMS, web copy, taglines, headers, campaign messaging, product descriptions, and paid media.
Named 4 limited edition bike colorways sold globally.
Optimized website for SEO and crafted engaging pop-ups, banners, and landing pages for sales funnels.
Sep 2021 — Mar 2022
E-Commerce Copywriter · Giddy
Talked up an innovative mens’ medical device benefits to crawlers and customers.
Developed campaign strategies, SEO, email, ads, social, taglines, and website facing.
Crafted winning pitches to investors and partners including COTA, Sesame Care, and CookUnity.
Nov 2013 — Dec 2017
Advertising Copywriter · Gotcha Mobi
Wordsmith dreaming up copy for print, online, social, and ads.
Created content strategy and developed brand voice for all agency clients.
Managed social media and content calendars.
Crafted catchy slogans/taglines and company personalities to create a lasting digital presence.
Activity
Education history
