In my own words
— JoaquinSeasoned creative professional with brand and agency experience.
Well rounded and highly skilled in commercial arts with emphasis on art direction, graphic design and creative marketing. Known to leverage love for culturally relevant lifestyle marketing to tell brand stories through conceptual thinking and effective graphic communication. Simultaneously elevating the brand, creating engaging customer experiences and ultimately connecting people to businesses through creativity.
Trajectory
Sep 2019 — Now
Art Director / Graphic Designer · Freelance
Working as a Freelance Art Director/Graphic Designer for companies such as Envoy, Starch Creative, Speedo USA and the Cycle Zombies. Taking on brand marketing creative projects, print and digital ad campaigns, retail design, packaging, content creation, experiential design, apparel design, digital/social creative and more.
Dec 2006 — Aug 2019
Manager of Creative Services/CD for Boost & Virgin Mobile USA, Assurance Wireless · Boost Mobile/Virgin Mobile/Sprint
Oversaw 10-person creative team as manager of creative services and creative development for all Sprint Prepaid Brands: Boost Mobile, Virgin Mobile USA and Assurance Wireless. Responsibilities included creative direction, management, studio finances, staffing and agency / vendor relationships.
Created print and digital ad campaigns that told cohesive brand stories which kept the brand relevant to its target demographic. Designed award winning temporary retail displays for retailers across the nation. Enhanced experiential and marketing events with graphic themes and engaging customer experiences. High level collaborations with relevant partners, diversified brand appeal and created memorable marketing tactics. Art directed numerous photo/video shoots creating high quality imagery that enhanced visual appeal and helped set brand tone.
Feb 2004 — Aug 2006
Senior Print/Digital Designer · Momentum Lab/Salt Inc.
Accountable for all print design, production, and digital design and assisted with motion graphicsand editorial assignments for boutique creative services agency. Created efficiencies by taking on variety of responsibilities, including oversight of all client print and digital design needs. Enhanced overall on-air aesthetic by creating video graphics, show branding and title treatments for clients such as, NFL and MLB on Fox Sports Net, Fuel TV, Chiat-Day, Sony Pictures and TV series CSI and NUMB3RS on CBS.
Jan 2002 — Feb 2004
Graphic Designer/Assistant Production Manager · Black Flys Eyewear
Produced marketing materials, logo development, t-shirt graphics, merchandising, and swag and facilitated internal screen printing / production department. Worked closely with creative director, generating advertisements, point of purchase displays, retail signage, and product catalogs.
Activity
Education history
Orange Coast/Golden West College
None | 1997 - 2000
Platt College
Associate of Applied Science | 2000 - 2001
UCLA Extensions
None | 2001 - 2002
