Jo Reding
Activewear Designer · Nordstrom Product Group
Tucson, AZ
In My Own Words
APPAREL DESIGN PROFESSIONAL MAKING A BIG IMPACT WITH A SMALL TEAM creative collaborator • empowering equal life-time learner • curious contributor end-user focused • strategy-driven highly adaptive • consistent producer
Work Experience
Activewear Designer
Nordstrom Product Group2012 – Present
Trend research, design, product development, raw materials sourcing for the Zella private label activewear brands for both men and women. Contributing to a brand that started off at $15M in sales in 2015 to $34M in sales in 2022. Ranked #1 as the company's internal supplier from 2019 to present.
Wintersports Apparel & Accessories Designer
Quiksilver2000 – 2009
Trend research, design, product development, raw materials sourcing for snowboarding apparel and accessories. Product categories included outerwear, fleece, tees, cold weather accessories (gloves, bags, knitwear). Interfaced with factories abroad to negotiate costing, approve pre-production prototypes, and source fabrics and trims.
