In my own words
— Jessica--
Trajectory
Feb 2019 — Now
Public Relations Assistant · Sony Pictures Entertainment
• Devise buzzworthy public relations campaigns to build awareness and boost box-office for films such as Spider-Man: Far From Home, Little Women, and Bad Boys For Life.
• Pitch Sony titles to secure press coverage with national media outlets.
• Create presentation decks and strategy memos to showcase public relations plans.
• Manage campaign budgets, create POs, and track all expenses incurred during a campaign.
• Update, compile, and distribute crucial press breaks, memos, calendars, and reports to internal Sony staff as well as external partners.
• Draft itineraries, organize travel, and arrange interviews for filmmakers and talent.
• Provide executive assistance to SVP of Global Publicity.
Sep 2017 — Feb 2019
Talent Relations Assistant · Slate PR
• Pitched high profile clients to national and international media outlets.
• Coordinated logistics and compiled all pertinent information into schedules for press tours, photoshoots, talk shows, and other press appearances.
• Acted as a liaison between studios, networks, and clients to ensure important information for upcoming projects was relayed quickly and accurately.
• Negotiated hair, makeup, and styling rates for clients’ press appearances.
• Covered A-list talent at events such as the 2017 & 2018 LACMA Art + Film Gala, 2017 American Music Awards, and MPTF’s Night Before the Oscars.
• Provided executive assistance to partner Ina Treciokas.
Jan 2017 — Apr 2017
Tour Marketing & Marketing Intern · Interscope Records
• Created artist development decks and one-sheets to present marketing campaigns to artists.
• Assisted in establishing artists such as Billy Raffoul and Urban Cone in their niche or mainstream market spaces.
• Analyzed artist, track and album data from Mediabase and Nielsen Music Connect.
• Assisted with the development of tour marketing platforms for fan engagement.
• Coordinated travel arrangements for Interscope artists’ radio and concert tours.
• Drafted promo schedules, tour budgets, and one sheets for artists such as Playboi Carti and Dreezy.
• Aided with planning and setup of IGA showcases, special events, and concerts.
Jun 2015 — Jul 2015
Celebrity Public Relations Intern · Halpern PR
• Connected clients such as Avon and TIGI with celebrities and influencers for brand promotion.
• Used Media Eye to engage with agents and managers of potential partners.
• Scanned social media platforms including Instagram and Twitter for client mentions.
• Assisted with the planning and promotion of special events for Halpern PR’s clients.
Activity
Education history
Pepperdine University
Bachelor of Business Administration | 2014 - 2017
