In my own words
— JessicaI am an enthusiastic and hard-working self starter with 4 years of tried and true experience in a range of marketing, project management and client services roles.
Seeking a role that allows me to brighten the lives of others through sharing brand initiatives.
I am currently working in Orange County/LA as a Creative Accounts Coordinator with Fullscreen, specifically on AT&T accounts. Previously I worked as the Women's eCom and Digital Marketing Coordinator at PacSun. I graduated in December 2014 from the University of Florida with a B.S. in Advertising and minor in Entrepreneurship.
I am currently seeking new opportunities that fulfil my desire to make a difference for the world and the people in it.
In my free time I enjoy yoga, hiking, painting, blogging, reading and being a foster mom for dogs with local animal rescue.
Trajectory
Nov 2016 — Now
Creative Accounts Coordinator · Fullscreen Media
• Integral part of AT&T social-first campaigns including Hello Sunshine, Taylor Swift NOW, iHeartRadio, #LaterHaters anti-cyberbullying, DIRECTV NOW, Fullscreen thx2att and Fullscreen Live national tours.
• Facilitated multiple influencer/fan integrations and events.
• Daily collaboration with designers and animators on various campaign assets. Designs include but are not limited to multi-platform social media assets, printed materials and event materials.
Feb 2015 — May 2016
eCommerce Marketng Coordinator · PacSun
•Worked cross-functionally with buyers, site merchandisers, planners, photography, design and web development to promote brands and product through on-site and email campaigns
•Managed the ecom marketing and email marketing calendars and concepted and managed all big campaigns such as lookbooks, landing pages and sweepsakes
•Optimized A/B testing for email and site experiences
Jun 2014 — Oct 2015
Marketing/E-Commerce Intern · Kahn Lucas
•Generated daily Sales Flash from Google Analytics
•Wrote product descriptions and coordinated images with Production and Photography
•Interfacing with social media team to support posts
•Wrote and developed blog posts/campaign ideas
•Developed and maintained a marketing calendar
•Merchandised product on websites utilizing Magento
•Contributed to the development of a new “persona” for a Kahn Lucas brand that will be engaging directly with girls of target age through social media
May 2013 — Jan 2015
Marketing Intern, Office of Technology Lisensing · University of Florida
•Executed full marketing campaigns for newly patented technologies to facilitate the purchase by businesses nationwide.
•Designed plaques, newsletters, fliers, pamphlets etc. with Adobe Creative Suite.
• Performed market research on companies through multiple business databases to compose mailing lists
•Wrote copy, designed, and sent weekly, monthly and quarterly email newsletters utilizing MailChimp
Jan 2014 — Mar 2014
NYU Summer Housing Campaign Representative · Intern Queen Inc.
•Worked as an Intern Queen rep to promote NYU Summer Housing to the University of Florida campus utilizing social media and networking to share the opportunity.
•Made classroom and sorority announcements as well as worked with the career centers to share opportunity to other students and peers.
Sep 2013 — Apr 2014
Brand Ambassador · General Mills
•Worked with a team to introduce and ensure a successful launch of a new product, BFAST breakfast shakes.
•Utilized social media and creative marketing to promote the product to peers and students on the University of Florida campus.
Jan 2013 — Jan 2014
Scholar · YMA Fashion Scholarship Fund
•I am a winning YMA Fashion Scholarship Fund Scholar for the year of 2014. I completed a case study with the topic of creating a collection targeting a Millennial generation. I created an activewear apparel line called Wanderlust. My project included a detailed business plan consisting of: •marketing allocation of budget
•merchandising planning in store
•marketing/social media plan
•advertising campaign
•detailed design assortment.
•I was the highest scoring winner from University of Florida and was also awarded a second scholarship in the honor of Alan Zwerner.
Aug 2012 — Jan 2014
Group Fitness Instructor, Cycling · University of Florida
•Planned and lead group cycling classes of up to 30 fellow UF students. Developed leadership and communications skills as well as honed my ability to adapt when things don't go as planned.
•This required staying up to date and knowledgeable on current music and artists of all varieties.
Mar 2013 — May 2013
SkyDrive intern · Microsoft
•Advertising and marketing internship to introduce the Microsoft SkyDrive to the University of Florida campus.
•Promoted SkyDrive product use and raised awareness by organizing and hosting presentations with small groups of peers.
• Original advertisements created with InDesign to creatively promote the use of SkyDrive all over campus
•Composed a demo to communicate the use of SkyDrive to peers and promoted through social media platforms.
•Tracked return rates from all advertising campaigns to monitor reach.
Aug 2009 — Jan 2013
Brand Rep · Pacific Sunwear
•Recognized the true beauty of the retail industry at its core by facilitating sales and encouraging the best in-store experiences possible for our customers.
•Developed a deeper knowledge of surf/skate/snow/lifestyle brands and product.
Activity
Education history
University of Florida
Bachelor of Applied Science (BASc) | 2011 - 2014
