Jesse raker
creative director
brooklyn | United States
Interests
No information
Industries
Streetwear
Trajectory
Jan 2021 — Now
Creative Director Founder · Walk Off
Multi-disciplinary visual design studio.
Specializing in entertainment, sports & pop-culture.
Clients: Nike, Showtime, Viacom, Mtv, Vh1, Paramount,
Vox Media, Vice Media, Ford, TvOne, PlutoTV
Jan 2017 — Dec 2021
VP of Design · ViacomCBS Vh1 Mtv Logo Cmt
Managed a team of 10+ designers, art directors,
design directors & animators. Established the overall brand look across all platforms.
Directed live action/photo shoots for show
opens, ad campaigns and social content.
SS+K nyc
Jan 2016 — Dec 2017
Head of Design · Default
Created an integrated design department
directly reporting to the CCO. Managed a full
team of designers. Oversaw all branding for current clients and new business
opportunities. Direction and development of brand identity systems, print, digital,
and social. On the agency leadership team.
Clients: Obama Foundation, Canyon Ranch,
Planned Parenthood, Delta, Kaplan, Baker Mckenzie
Jan 2014 — Dec 2015
Creative Director · Viacom Vh1
Managed the in-house design studio.
Hired and directed external creative partners.
Developed branding, key art, ad campaigns,
for print, digital, environments, and packaging. Art directed campaign photoshoots.
Jan 2011 — Dec 2014
Senior Brand Designer · Nike Jordan Brand
Responsibilities included creative concepting and direction for seasonal campaigns.
Art direction of athlete/product photography.
Hired and directed external creative partners.
Developed design direction for retail,
digital, and product packaging.
Jan 2009 — Dec 2011
Freelance Art Director · Viacom Vh1
Conceptualized and executed advertising
campaigns for print, outdoor and digital.
Created branding, logo development, and merchandise for Vh1, and featured shows.
Tracelocke nyc
Jan 2007 — Dec 2009
Design Director · Default
Established and led an internal design
department. Conceptualized and executed
new campaigns across multiple platforms and media. Created branding, logo development,
package design.
Clients: Pepsi International, Doritos
Mountain Dew, Southern Comfort
Jan 2003 — Dec 2007
Freelance Designer · SoCity
Clients: Reebok, Brooklyn Industries,
Brahma Beer, Coca-Cola, Smirnoff, Converse,
Hanes Japan, Dosxx, Enyce, Akademiks,
Rawkus Records, 180la, JWT,
McGarry Bowen, BSSP, Arsonal la,
Oxygen Network
Bates Worldwide nyc
Jan 2003 — Dec 2004
Instructor · Miami Ad School
Typography & Signage
Jan 2000 — Dec 2002
Art Director · Default
Developed national advertising campaigns and promotional event collateral.
Worked on several new business pitches.
TEACHING
Activity
Education history
Academy of Art College
MFA | 2002 - 2003
Academy of Art College
masters
University of Vermont
bachelors
