Jesse raker

Jesse raker

creative director · Walk Off

brooklyn, NY

Work Experience

Creative Director Founder

Walk Off

2021 – Present

Multi-disciplinary visual design studio. Specializing in entertainment, sports & pop-culture. Clients: Nike, Showtime, Viacom, Mtv, Vh1, Paramount, Vox Media, Vice Media, Ford, TvOne, PlutoTV

VP of Design

ViacomCBS Vh1 Mtv Logo Cmt

2017 – 2021

Managed a team of 10+ designers, art directors, design directors & animators. Established the overall brand look across all platforms. Directed live action/photo shoots for show opens, ad campaigns and social content. SS+K nyc

Head of Design

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2016 – 2017

Created an integrated design department directly reporting to the CCO. Managed a full team of designers. Oversaw all branding for current clients and new business opportunities. Direction and development of brand identity systems, print, digital, and social. On the agency leadership team. Clients: Obama Foundation, Canyon Ranch, Planned Parenthood, Delta, Kaplan, Baker Mckenzie

Creative Director

Viacom Vh1

2014 – 2015

Managed the in-house design studio. Hired and directed external creative partners. Developed branding, key art, ad campaigns, for print, digital, environments, and packaging. Art directed campaign photoshoots.

Senior Brand Designer

Nike Jordan Brand

2011 – 2014

Responsibilities included creative concepting and direction for seasonal campaigns. Art direction of athlete/product photography. Hired and directed external creative partners. Developed design direction for retail, digital, and product packaging.

Freelance Art Director

Viacom Vh1

2009 – 2011

Conceptualized and executed advertising campaigns for print, outdoor and digital. Created branding, logo development, and merchandise for Vh1, and featured shows. Tracelocke nyc

Design Director

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2007 – 2009

Established and led an internal design department. Conceptualized and executed new campaigns across multiple platforms and media. Created branding, logo development, package design. Clients: Pepsi International, Doritos Mountain Dew, Southern Comfort

Freelance Designer

SoCity

2003 – 2007

Clients: Reebok, Brooklyn Industries, Brahma Beer, Coca-Cola, Smirnoff, Converse, Hanes Japan, Dosxx, Enyce, Akademiks, Rawkus Records, 180la, JWT, McGarry Bowen, BSSP, Arsonal la, Oxygen Network Bates Worldwide nyc

Instructor

Miami Ad School

2003 – 2004

Typography & Signage

Art Director

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2000 – 2002

Developed national advertising campaigns and promotional event collateral. Worked on several new business pitches. TEACHING

Education

MFA

Academy of Art College

2002 – 2003

MFA

Skills

Industries

Streetwear

Activity

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