Jesse raker
creative director · Walk Off
brooklyn, NYWork Experience
Creative Director Founder
Walk Off2021 – Present
Multi-disciplinary visual design studio. Specializing in entertainment, sports & pop-culture. Clients: Nike, Showtime, Viacom, Mtv, Vh1, Paramount, Vox Media, Vice Media, Ford, TvOne, PlutoTV
VP of Design
ViacomCBS Vh1 Mtv Logo Cmt2017 – 2021
Managed a team of 10+ designers, art directors, design directors & animators. Established the overall brand look across all platforms. Directed live action/photo shoots for show opens, ad campaigns and social content. SS+K nyc
Head of Design
Default2016 – 2017
Created an integrated design department directly reporting to the CCO. Managed a full team of designers. Oversaw all branding for current clients and new business opportunities. Direction and development of brand identity systems, print, digital, and social. On the agency leadership team. Clients: Obama Foundation, Canyon Ranch, Planned Parenthood, Delta, Kaplan, Baker Mckenzie
Creative Director
Viacom Vh12014 – 2015
Managed the in-house design studio. Hired and directed external creative partners. Developed branding, key art, ad campaigns, for print, digital, environments, and packaging. Art directed campaign photoshoots.
Senior Brand Designer
Nike Jordan Brand2011 – 2014
Responsibilities included creative concepting and direction for seasonal campaigns. Art direction of athlete/product photography. Hired and directed external creative partners. Developed design direction for retail, digital, and product packaging.
Freelance Art Director
Viacom Vh12009 – 2011
Conceptualized and executed advertising campaigns for print, outdoor and digital. Created branding, logo development, and merchandise for Vh1, and featured shows. Tracelocke nyc
Design Director
Default2007 – 2009
Established and led an internal design department. Conceptualized and executed new campaigns across multiple platforms and media. Created branding, logo development, package design. Clients: Pepsi International, Doritos Mountain Dew, Southern Comfort
Freelance Designer
SoCity2003 – 2007
Clients: Reebok, Brooklyn Industries, Brahma Beer, Coca-Cola, Smirnoff, Converse, Hanes Japan, Dosxx, Enyce, Akademiks, Rawkus Records, 180la, JWT, McGarry Bowen, BSSP, Arsonal la, Oxygen Network Bates Worldwide nyc
Art Director
Default2000 – 2002
Developed national advertising campaigns and promotional event collateral. Worked on several new business pitches. TEACHING
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