Jeremy Riley
Creative director · UpSellit.com
Tarzana, CA
Work Experience
Creative director
UpSellit.com2016 – Present
• Secured $1.5 million deal with key US account that relied on design mockup, bespoke presentation, and branded deck to convey scope of services. • Directly manage 6 graphic designers responsible for all in-house and agency-related design work commissioned by a book of 500 clients. • Conceptualize and created 4 new product offerings and e-commerce engagement vehicles that resulted in over $2 million in gross annual revenue. • Earned ‘Employee of the Year’ for exemplary work and initiative across scope of projects and business ventures. • Manage and routinely update UI / UX of all company owned domains, including both US and UK properties, to reflect rotation of new technologies, and identity. • Ideate and execute full design for backend reporting dashboard so stakeholders and clients can reference real-time data . • Collaborate with internal sales and customer success teams to understand needs and execute design solutions that would help maximize ROI. • Ideate and build a site uniquely created to show how products engage and bridge the gap between sales conversations and customer understanding of products. • Design, finalized, and commission all printed and traditional marketing materials for tradeshows, workshops, and networking events.
Senior Designer / Product Designer
Armor Active2014 – 2016
• Managed and executed all printed marketing material for business needs. • Effectively managed a yearly budget of $500k across all marketing channel needs. • Managed the portfolio of company assets including, but not limited to, websites, product photography, product catalogs, and archives. • Worked with the product development team to bring new flagship products to market while maintaining seamless branded experiences in unique ways.
Senior Designer
Utah SEO Pros2012 – 2016
• Designed, pitched, and executed site designs for clients crafted to perfect their SEO strategy and frame new indexing hierarchy across search engines. • Optimized client sites to address any UI / UX issues that could cause friction to form fills, conversions, or lead generation. • Executed new designs on routine bases for paid media campaigns, including retargeting, display, and social. • Oversaw the creation and design of all internal sales enablement material so teams could effectively bring on how books of business and clientele. • Became adwords certified for the purposes of expertly carrying out the business needs for clients.
Graphic Designer, Marketing, Photographer, Event Planner
Slug Magazine2007 – 2014
• Collaborated with the events team to plan quarterly events as business needed. • Served as the in-house lead on photography and videography across the scope of sporting & lifestyle events, including but limited to music festivals, snowboarding competitions, and local events. • Assisted with the layouts of print materials and organized the structure of printed content to improve flow of magazine and guide user from page to page.
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