Jeremy Kneisly

• Own design execution for men’s, women’s, and kid’s annual product assortment inclusive of tops, bottoms and accessories • Manage product line, aligning with brand direction and meeting annual business goals • Create seasonal stories through market/trend research and forecasting • Execute clear and detailed tech-packs for development • Manage product development partnering with vendors to insure products meet design intent and target costs • Developed brand strategy and design standards, implementing guidelines for all brand touchpoints • Lead digital marketing strategy and execution across all paid, earned, and owned channels • Merchandise and optimize ecommerce website, maximizing user experience, conversion rate, and SEO • Plan and direct photoshoots aligning content with brand personality and design needs.

• Plan, design, and develop Answer’s mountain bike apparel program • Manage the flow and delegation of all design projects • Design and execute clear and detailed tech-packs for development • Push design innovation and out-of-the-box thinking • Travel to factories to speed development and ensure product quality and accuracy • Communicate design intent within cross-functional teams • Lead design meetings and provide continual input to optimize the design process and streamline development

• Collaborate with key partners to implement brand vision, design language, and product direction • Design concept-driven seasonal collections, executed while maintaining TLD’s unique brand aesthetic • Lead team in the development of seasonal themes, color palettes, print, and pattern direction • Design and execute clear and detailed tech-packs for development • Deliver relevant styles that achieve target costs, retail and seasonal margin goals • Lead presentations clearly communicating design vision and intent • Seasonal travel to factories to speed development and ensure product quality

• Technical mountain bike apparel design including shorts, jerseys, and gloves • Design and develop CE level protection for motocross and mountain bike applications • Execute complex production artwork for sublimation graphics and helmet water decals • Seasonal concepts for motorcycle graphics • Build tech-packs for intricate TPR molds