Jeremy Haunschild

Creative Director, Brand Content · Reebok

boston, MA

In My Own Words

Hi, I’m Jeremy. For a while now I’ve been working in and around the creative and cultural space for consumer goods, from electronic music machines and DJs to sneakers and athletes. I have a passion for digging into new creative problems, finding the human truths behind a brand and its products, and finding unique and unexpected ways to tell those stories.

I’ve helped build new brands and start in-house creative departments at existing ones. I’ve been involved at every stage— from initial concepts and campaign strategy to presenting and winning support for new ideas to directing content creation through final execution for global campaigns spanning every type of media and channel.

Mostly I just love being a creative, whatever that means for the moment.

Work Experience

Creative Director, Brand Content

Reebok

2021 – Present

• Built and led the transition and implementation of a full-service in-house creative agency with 30 collaborators and direct reports, from strategy through delivery • Led a team of multi-disciplinary creatives on major brand initiatives as well as seasonal and product campaigns

Associate Creative Director, Digital

Reebok

2019 – 2021

• Concepted, directed and executed global creative for seasonal and commercial campaigns • Worked with cross-functional teams to develop strategic approach to digital consumer journeys and create unique storytelling opportunities

Art Director

FREELANCE + CONTRACT

2014 – 2019

• Clients include PUMA, Tracksmith, Dick’s Sporting Goods. • On-set photo art direction, project management and production. • Full-service design, production and asset development. • Retail environment concept and design.

Art Director

PUMA International

2007 – 2014

• Concept, develop, and execute brand creative and advertising campaigns spanning above-the-line media, digital, retail, environmental and special events. • Collaborate with creative and production teams to plan and execute still and video shoots • Act as a creative liaison to outside creative and digital agencies throughout their campaign development processes.

Senior Designer

Inmusic

2004 – 2007

• Define the foundation and standards for multiple brands’ visual identity including packaging, web and on product branding. • Concept, design and direct production for vertical, product- focused print advertising. • Design trade show graphics, software UI design, and special event collateral.