JEREMY GRINACOFF

Chief Marketing Officer

Rancho Mission Viejo | United States

Skills

Marketing
Branding
Marketing Strategy
Paid Media
Social Media

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Interests

Work

Hiking

Snowboarding

Surfing

Outdoors

beach days

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Industries

Bike

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— JEREMY

Throughout the last 16 years, I've had the chance to work with big-name companies that everyone knows, to small startups that are building their first product.

Even though they're all different in size and what they do, they all share one thing in common - they all want to grow. This shared goal motivates me to concentrate on areas of business that lead to immediate growth and learn ways to accelerate business activities. Here’s what I’ve done so far:- Scaled brands from $1.5 million to $6 million, $16 million to $31 million, $64 million to $200 million, and $750 million to $1.2 billion in revenue. 1X exit in luxury fashion.- Have managed marketing budgets of $75 million.- Built and managed marketing teams of 30 plus people.- Owned full P&L Some cool brands I’ve worked with along the way:Fender, Louis Vuitton, Brookstone, Hurley, Tilly’s, Rag & Bone, CV Sciences, Hard Tail Forever, Stetson, Cartier, Frye Boots, Honeywell, John Varvatos Here’s what I’m working on today:- Constantly focusing on growth both professionally and personally.- Building my network.- Teaching other marketers how to create successful strategies and marketing teams.- Working with small to mid-sized businesses on a 1-1 basis.- Building strong relationships between companies and their customers and helping companies understand that to grow successfully, they need to really know who they are, who they're selling to, and what the market looks like.- Always focusing on creating consumer value and driving sustainable, long-term growth. If you're curious and want to learn more about my methods, take a look at what I offer: **SUBSCRIBE TO MY NEWSLETTER**In my Rethink Growth newsletter I dive deep into my personal experiences with marketing and business adding a unique spin on each topic. My goal is to educate you on making better decisions about your business. New articles launch every Monday at 5pm PST.  → Visit: https://www.jeremygrinacoff.com/blog **SUBSCRIBE TO MY YOUTUBE CHANNEL**→ Visit: https://youtube.com/@jeremygrinacoff **PURCHASE A COURSE**→ Visit: https://www.jeremygrinacoff.com/offers/yS5E4tFV/checkout **BOOK A 4-PACK COACHING SESSION**In this 4-pack coaching session, I offer you strategies to help boost your marketing and reach your goals. This is perfect for business owners, chief executives, and marketers who want to explore new ways to expand their business.  → Visit: https://www.jeremygrinacoff.com/offers/ZomUvTGZ/checkout **HIRE ME**I am currently accepting new clients! → Visit: https://www.jeremygrinacoff.com/contact-me-landing-page

Trajectory

Jan 2008 — Now

Marketing Consultant · Jeremy Grinacoff Consulting

Mar 2023 — Apr 2024

Chief Marketing Officer · CUDDLY

As the inaugural Chief Marketing Officer at a global e-commerce-driven animal welfare company, I spearheaded the creation and leadership of the first in-house marketing team, driving substantial organizational growth and implementing comprehensive digital strategies across B2C and B2B sectors. With full P&L accountability, I navigated the expansion of our marketing operations. Key Accomplishments: • Successfully doubled annual revenue from $16 million to $31 million through strategic marketing initiatives, including paid media, social media campaigns, influencer marketing, email/SMS. • Managed and distributed a paid media budget of $4 million across Facebook/Instagram, TikTok, Google, YouTube, and CTV. • Fostered a 20% month-over-month increase in new customer acquisition by enhancing our digital presence and introducing innovative engagement touchpoints such as advanced segmentation, a company-wide record. • Drastically cut customer acquisition costs from $84 to $50, achieving a 3:1 LTV to CAC ratio. • Devised organic social media strategies resulting in a 94% increase in followers. • Led the development and launch of a direct-to-consumer food line, enhancing our brand's intellectual property portfolio.

Jan 2022 — Mar 2023

Chief Marketing and Brand Officer · CADOGAN Menswear

Spearheaded comprehensive branding, marketing, and creative strategies, managing all paid, earned, and owned channels for an emerging direct-to-consumer luxury fashion startup. This strategic leadership culminated in a successful exit strategy, significantly increasing the company’s valuation. Key Accomplishments: • Established substantial revenue growth, scaling from $1.5 million to $6 million through adept optimization of performance marketing tactics and public relations efforts. • Successfully increased Return on Ad Spend (ROAS) across platforms such as Meta, TikTok, and Snapchat, elevating from 0.50 to 6.00 by expertly developing, managing, and optimizing strategic marketing campaigns and creative assets for targeted impact.

Apr 2022 — Jul 2022

Growth Marketing Consultant · Fender Musical Instruments

Advised the growth marketing team on key initiatives, channel, and creative optimizations as well as best practices to leverage data and metrics for best performance. Managed the agency partnership and paid media budget allocation of $45 million.

Jun 2021 — Dec 2021

Vice President, Marketing · ASHOC BEVERAGE, LLC

Oversaw and strategically guided all marketing initiatives for a national CPG beverage company, adeptly managing a dynamic marketing department of 30 professionals. Key Accomplishments: • Orchestrated a robust $60 million media budget across multiple channels including paid search, paid social, email marketing, programmatic, OOH, and CTV which propelled a notable 20% increase in company revenue. • Successfully executed influencer marketing strategies that significantly boosted brand visibility and user engagement, culminating a 10% increase in social media followers and an 8% rise in overall engagement.

Feb 2021 — Jun 2021

Senior Director of Marketing · Omnichannel e-commerce Marketing Agency

Responsible for all client and internal marketing strategies including, SEO, website development, SEM, analytics, programmatic, design, reporting, and e-commerce. Working with brands such as John Varvatos, Tilly’s, Cartier, Rag & Bone, Just Food for Dogs, CV Sciences, Boot Barn, Billabong, and Incase. 2 Key Accomplishments: • Established brand revenue growth from $2M to $10M, $115M-$250M by driving strategic brand and marketing initiatives across paid social, paid search, email, SMS, and influencer. • Collaborated with development team to increase organic brand growth from 10,000 to 150,000 monthly users by implementing technical and on-page SEO strategies.

Feb 2021 — Mar 2021

Growth Marketing Consultant · Louis Vuitton

Contracted by Louis Vuitton to drive U.S. based digital marketing strategies including SEO, website development, and key campaigns resulting in generating over 10% increase in organic traffic.

Jul 2019 — Feb 2021

Sr. Digital Marketing Director · Branded Online e-commerce Agency

Responsible for strategizing, managing, and optimizing integrated marketing campaigns of multiple fashion brands while leading the sequence of messaging in the customer journey across all paid, earned, and owned channels. Working with brands such as Brookstone, Stetson, Frye Boots, Hurley, Aquatalia, Hard Tail Forever, Honeywell, and Joe’s Jeans. Key Accomplishments: • Successfully planned and paced monthly budget allocation of $1 million to $1 billion across paid and organic media channels. • Established brand growth from $64M to $200M, $750M to $1.2B across paid media channels generating 50.0 ROAS.

Feb 2016 — Jun 2019

Sr. Brand and Marketing Director · SONY Music

Contracted by SONY Music to lead and develop all marketing strategies and campaigns for multiple SONY music subsidiary record labels. Key Accomplishments: • Increased revenue to $1.5 million monthly by developing and implementing digital paid media initiatives across Google Ads, Facebook, and YouTube. • Created and managed content strategies for social media campaigns resulting in a 15% growth month over month.

Nov 2008 — May 2019

Sr. Marketing Manager · School of Rock

Responsible for the overall growth of 300+ corporate and franchise retail locations by utilizing strategic branding and marketing efforts. Key Accomplishments: • Hit revenue targets of $200,000 monthly by utilizing traditional and digital marketing strategies resulting in a 150% increase in recurring revenue. • Successfully managed and optimized paid media budget of $50,000 monthly across paid social media and paid search advertising. • Created marketing and business plans to achieve enrollment goals resulting in a 600% increase in customers.