Jennifer Morse

• Managed diverse marketing projects, including: product launches, channel marketing assistance, content generation (photography and video), brand partnerships, influencer partnerships, and trade shows and events • Developed, coordinated, and managed projects throughout the project life cycle and monitored progress to ensure projects are completed on time and budget • Managed external marketing communications and public relations to increase awareness • Developed marketing process for product launches to improve communication between departments

• Oversaw agencies in the development of creative for television commercials and photography and execution of digital marketing strategy for the Rule the Outdoors campaign, a nationwide advertising campaign • Lead national awareness campaigns utilizing direct marketing and digital marketing tactics targeting specific markets to drive awareness and generate leads • Developed and executed strategic outbound communications, including email marketing and social content - Organically doubled Instagram followers (about 250k to 500k) in one year • Work with industry influencers to promote products to target markets • Develop and execute strategic outbound communications, including email marketing • Write and edit press releases, web content, articles, and other miscellaneous copywriting • Assist with the script and quiz questions for internal training videos • Assist the Brand Manager with cross-promotions with partners and sponsors • Collaborate with the Creative Team to develop social media content, catalogs, packaging, fliers, etc. • Developed and managed digital marketing for the All-Terrain Slayer Sweepstakes - Worked with the brand manager to develop a digital strategy - Managed execution of the strategy on digital platforms (social media, website, email) - Resulted in over 73,000 entries, far exceeding our goal and previous sweepstakes • Assisted with planning, organizing, and executing the Rule the Outdoors campaign, a nationwide campaign promoting cordless outdoor power equipment • Managed a top-handle chainsaw awareness and giveaway campaign, a direct marketing campaign targeting arborists across the nation to drive awareness for the new top-handle chainsaw • Managed a brand awareness, demand generation, and lead generation campaign for the Makita's Cordless Backpack Vacuums targeting janitorial/sanitation service providers

• Managed and coordinated logistics for trade shows, as well as design furniture and marketing for trade shows • Collaborated with outside agencies and consultants to create collateral pieces • Wrote and edited press releases, web content, and other necessary copy including a product descriptions and emails • Organized, directed, and designed furniture for photo shoots of product and finish/fabrics in the studio and on location • Managed corporate social media accounts, created content to publish on social media, and developed social media plans and strategy • Communicated with cross functional teams to ensure correct information for collateral and press releases and the internal process for trade shows was executed • Managed and utilized HubSpot software for email campaigns, contact management, and the corporate blog • Supported Sales Department with marketing tools and product information to grow sales • Brand development, strategy and maintained brand consistency across multiple channels - in both print and digital platforms • Utilized Smartsheet as project management tool for individual projects and Marketing Department project

• Collaborated with outside agencies and consultants to create collateral pieces and improve SEO on the website • Wrote and edited press releases, web content, and other written collateral including a product catalog • Created product descriptions for use in industry publications • Designed and managed a photo shoot for fabric and finish sample cards, studio product shots, and location photo shoots • Assisted in the planning and execution of product photo shoots on location and in the studio • Progressed in involvement of trade shows from determining the fabrics and finishes of the furniture to coordinating different departments and managing all aspects of trade shows • Developed, executed, tracked and reported on a social media campaigns • Increased Pinterest followers by 50% and website page views from Pinterest by about 55% • Demonstrated ability to work in team-oriented, lean, hands-on enterprise culture • Proved strong project management, communication, and presentation skills

• Managed a website project and launch, including design and development of six websites • Improved e-commerce website with the use of Adobe programs to deliver digital assets and create content • Analyzed MPO and DOT budget data in Excel to support research of potential markets • Designed, created, and distributed corporate emails using Vocus software • Responsible for social media content, strategies, reporting • Utilized social and web marketing to establish digital presence online • Collaborated with agency using Basecamp for video content and microsite development

• Developed a social media plan for the company, controlled social marketing, and established presence online through social media platforms • Trained team on social media techniques • Created and discussed social marketing techniques, ideas, and plans to implement • Conducted market research, including competitors, potential markets, and potential clients, and wrote analytic reports based on the research • Managed and updated database of contacts, i.e. contact management • Assisted in gathering and entering information for the Geographic Information System

• Operated, managed, and developed company’s intranet and website • Updated the intranet by making pages consistent in appearance and organizing/consolidating information and resources • Trained others to update articles and pages on the intranet and website • Managed and created content for the intranet and website; for example copy for corporate updates and products respectively • Collaborated on the creation of Polish and Czech versions of the website with the web agency • Designed and collaborated with graphic designer to create advertisements for print and online publication and other marketing collateral • Completed creative briefs for all creative projects • Wrote press releases and product descriptions for industry publications • Controlled company’s social networking through Facebook, Twitter, and social media outlets • Assisted Product Management Team by collecting and analyzing data for company’s pricing strategy, researching competitors, reviewing potential consumers an

• Researched and reviewed potential consumers and marketing strategies • Coordinated and planned customer visits to the company’s showroom • Assisted in event planning for two major trade shows • Mailed collateral to salespeople and customers • Brainstormed and tested organic marketing techniques on social media

• Promoted the company's credit card and All Access Pass rewards program • Marketed products to build sales and increase clientele