Jennifer Broek
International Licensing Manager · GUESS?, Inc.
Santa Monica, CAIn My Own Words
Manage and direct all growth strategies, initiatives and product development process to drive brand vision and global compliance. Support all Guess brands simultaneously through category management.
Work Experience
International Licensing Manager
GUESS?, Inc.2013 – Present
Develop assortments for retail and wholesale distribution in South Africa, Africa, Australia, New Zealand and the Philippines Work closely with licensees to ensure all training and development, marketing, social media, advertising and PR strategies are met Ensure retail development, product development and visual execution is in conjunction with brand standards Direct multiple businesses simultaneously through supportive judgement, growth direction and management of product assortments to increase sales Communicate direction and brand integrity from corporate to all partners Manage a team of account executives and coordinators
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