Jenna Crawford
Marketing Associate · Strava
In My Own Words
I am an experienced marketer with an entrepreneurial spirit. I have a strong passion for running and the health and wellness industry and am constantly motivated by the impact that activity has on individuals and communities. I continuously look for insights and consumer trends to develop creative and informed marketing strategies to achieve company goals. I am currently looking for my next marketing opportunity- Lets connect!
When I am not working, I enjoy running (currently chasing a goal of a sub 3 hour marathon), reading, journaling, being outdoors and spending quality time with others. In spring 2020 I will be participating in a charitable 200 mile Run Across Haiti to help bring the community out of poverty through dignified jobs and am loving learning about the Haitian culture while I prepare for this journey.
crawfordjenna.com
Work Experience
Marketing Associate
Strava2018 – 2019
As part of the North American Marketing Team I lead efforts to drive meaningful growth and brand awareness in the key market of Los Angeles by strategically weaving Strava into the market's athletic community and culture. -Cultivating and nurturing strong relationships with the most influential community leaders – athletes, clubs, crews, and shops. Utilize CRM tool (BuzzStream) to organize and grow network of influencers and maintain strong relationships. - Catalyzing and supporting the most relevant experiences and events – connect with and celebrate the community’s local flavor. - Being a meaningful part of the local dialogue through press and media partners, celebrating human stories backed by Strava data. -Designing and activating insight-led locally relevant initiatives that resonate deeply with the athletes in their markets in alignment with global and national brand campaigns. -Manage and report on annual budget for local events, gear and marketing activations. Provide recap and detailed analysis of ROI on all initiatives to ensure goals are met. -Design and produce Launch Event focusing on engaging athletes, being consumer additive and community based. Event attracted 200+ attendees from all over the greater Los Angeles area with 6 key brand partnerships
Marketing Coordinator
Conqur Endurance Group2017 – 2019
-Develop strategic calendar and creative material for social media/e-mail marketing using Adobe Creative Suite and Social Media Marketing tools (Hootsuite, Wufoo, targeted ads) -Manage Conqur Endurance Group Social Media accounts with 130,000+ followers -Managed Email Marketing from end-to-end - creating campaigns, quality assurance, scheduling -Plan and manage strategies for Conqur Endurance Group Ambassador Team, including briefing team on marketing campaigns, coordinating volunteer efforts and maintaining ongoing communications -Analyze participant registration and report on metrics, trends, and future projections -Assist with planning and execution of large scale endurance events, as well as smaller community promotional events with the goal of elevating the brand and increasing athlete participation in races. Los Angeles Marathon (25,000+ participants), the Pasadena Half Marathon (10,000+ participants), and the Santa Monica Classic (6,000+ participants) -Directly managed 2019 Marketing Intern, focusing on long-term career development
Event Assistant, Timer
RaceWire2016 – 2018
-Oversee Key Activities: registration and bib pickup, customer service and event operations -Manage Volunteer Involvement: provide supervision and training of volunteers -Co-Manage Events: set-up, timing mechanisms and traffic control, input runner data into system
Manager
MDR Sports Performance & Recovery2017 – 2017
- Manage integrated team specialists (Massage Therapist, Corrective Exercise Specialist) to ensure each client receives individualized athletic performance and recovery needs using specialized treatment methods and state of the art recovery technology. - Engage with clients to assess client needs and determine appropriate sports performance and recovery services to recommend. Provide knowledge of the benefits of recommended services and answer client inquires. - Oversee staff results by communicating job expectations; staff monitoring, and ongoing evaluation of job results; provide coaching, counseling, and developing necessary workplace skills, coordinating, and enforcing systems, policies, procedures. - Develop sales strategies that match customer requirements and by promoting products, services or ideas, utilizing e-mail campaigns, social media platforms, and grassroots community marketing strategies. - Ongoing evaluation of strategic goals, business, service and operations, developing course of action and evaluating outcomes to ensure business objectives are met. - Manage and coordinate RunMDR running club, assist with leading weekly runs, promoting memberships, event planning and partnership development with running and athletic businesses and groups
Retail Sales
ASICS America Corp2016 – 2016
-Provide an exceptional customer experience; greeting, fitting, and engaging with the customer to determine which product will meet their specific lifestyle and fitness goals. -Accurately inform the customer of the full breadth of product lines, including features and promotional items. Assist with proper sales promotional setup of the store by setting up each product line display according to the store’s specific selling goals. -Complete non-selling operational tasks including: replenishing stock levels on the sales floor, organizing and maintaining organization of the store stockroom