Jeffrey Mccoy
Multifaceted Graphic Artist, Brand Builder and Product Inventor · Inside LLC, (Think Tank)
Kapaa, HI
In My Own Words
A seasoned provider of direction. My services are the fixed point that keeps brands moving constantly and purposefully toward their destinations. Whether guiding your new brand through uncharted territory or propelling a category leader along a new, more productive path, I will help transform your business through a combination of science, storytelling, creativity and imagining that which is possible.
Over the past two years at Mokulele Airlines and Southern Airways, my role as the director of visual branding and marketing evolved to manage intricate graphic and print design projects, ensuring consistency with our overall brand identity. Working alongside the CMO, we've implemented innovative strategies to captivate our audience, thereby strengthening customer engagement. This experience has not only honed my solid research skills but has also reinforced my capacity to lead marketing communications effectively, showcasing our brand's unique story through compelling visuals and narratives.
Work Experience
Multifaceted Graphic Artist, Brand Builder and Product Inventor
Inside LLC, (Think Tank)2004 – Present
• Conceptualized, designed, and prototyped innovative products from ideation to market, ensuring intellectual property protection. • Led legal processes to secure patents for viable ideas, showcasing high creativity and strategic thinking. • Successfully brought multiple products to market, demonstrating a track record of turning ideas into reality.
Artist
Shaka Kai2022 – 2024
• Managed graphic design and fabric, print design projects to maintain brand identity each season. • Collaborated closely with the Creative Director to ensure design alignment with company vision. • Implemented innovative design strategies to enhance product appeal and customer engagement.
Director of marketing and visual branding
Southern Airways Express2015 – 2024
• Developed marketing collateral for Southern Airways Express, including print, digital, and social media designs. • Created 3-D renderings to support brand expansion into new communities and air service providers. • Managed all aspects of visual branding and marketing efforts as the Director of Marketing.
Marketing Art Director
addidassports2010 – 2014
• Designed and developed branded apparel graphics for Addidas footwear, collaborating with in-house Creative Director to create design packages for sampling and production. • Worked on cross-merchandising strategies with footwear and accessories to appeal to diverse demographics and enhance brand visibility.
Art, Director, graphic designer
Blackheart brotherhood2006 – 2009
• Blackheart brotherhood was a design and marketing agency where I Oversaw creative direction and generated graphic art for clients in the action sports and apparel industry. • Collaborated with startup companies across various industries to assist with branding and go-to-market strategies.
Art Director, graphic artist
No Fear2003 – 2006
• Managed a team of graphic artists in developing seasonal apparel, accessory, and merchandise lines for No Fear. • Led creative direction and marketing strategies to drive brand awareness and increase sales. • Implemented innovative design concepts and collaborated with cross-functional teams to ensure product success.
Education
Bachelor of Arts - BA
Laguna College of Art and DesignAn incredible education where the instructors were working professionals with their own businesses and what they were teaching their students! A very worldly approach to learning design and marketing with students from all over the world!
Projects
Hinano Tahiti - Brand Extension
I was hired as an apparel branding consultant by Hinano Tahiti, the beer brand that has been part of the South Pacific region for decades! An extended two year project that allowed me to build a full range of T-shirts, board shorts, hats, hoodies, and various other merchandise and expand their revenue and reach beyond their foundational business model in the beer industry!
