Jeff/“Jeffe” Andrews
VP of Sales · Trust Me Vodka
Carlsbad, CA
In My Own Words
Experienced sales professional who effectively balances customer needs with company goals on a case by case scenario. Efficiently builds loyalty and long-term relationships with retail partners, while focused on sales targets.
Work Experience
Sales Exec Branded and Private Label
SOCCO Customs2014 – 2016
Worked with Sales as well as Design Departments to help expand the brand and private label into the market. Some Key Accounts in my portfolio included Stone Brewery, Hansen's Surf, Project Aloha, Metal Mulisha, Coronado Brewing and Jack's Surfboards.
Southern California Outside Sales Exec
The La Jolla Group2007 – 2016
Played an integral part in the exponential growth of both Brand awareness and retail sales within the So Cal Action Sports Market. Recommended and helped retail customers select effective merchandise mixes based on their unique retail environments. Worked closely with in house Management Team to identify market trends leading to new business opportunities. Delivered exceptional account service to strengthen customer loyalty and Brand integrity. Developed and maintained sales growth with the company's number one retail partner.
Southern California Account Manager/Outside Sales
Sun Bum2010 – 2015
Pioneered a fledgling sunscreen line via strategic placement within targeted influential Retailers. Handled the highest volume account in assigned territory. Collaborated directly with the company President to exchange selling strategies and marketing ideas. Educated retail clients on product knowledge using a one on one approach. Maintained friendly and professional client interactions.

NORDSTROM RACK - Account Specialist
Spy Optic, Inc.,2007 – 2009
Created and developed a new distribution channel for past season merchandise through a National Retailer. Maintained an acceptable margin for both SPY Optics and Nordstrom Rack.
Regional Manager Retail Sales/Outside Sales Rep
No Fear MX Inc1991 – 2006
Pioneered the No Fear brand during its early years into new retail accounts. Worked closely with all in house teams to help move "Extreme Sports" forward through the "No Fear Phenomenon". Promoted to Regional Sales Manager to lead in the growth and management of No Fear's chain of retail stores. Hired and trained Store Management/Sales Teams for new store locations. Helped establish and direct sales team training and development programs. Managed multiple retail locations throughout California in order to achieve daily, monthly and annual sales quotas.
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