Jeff Popp

I have over a decade of experience in building, leading and managing several international businesses. This means I have experience in just about every aspect of business, but have a special talent and passion for brand development, product creation/ direction and innovating processes for collaboration and efficiency. I gained most of my experience by necessity as a young entrepreneur, building brands and products since 2009. I learned a lot in those early years and found that I really thrive at improving and creating unique solutions for just about anything. I have a knack for creating something remarkable that makes people talk.

I’ve shown this in the two internationally distributed backpack brands I founded when I was just 22 - MHM (Mile High Mountaineering) & CO.ALITION - these brands went on to shake up the bag industry with unique innovations and designs. Since selling my backpack companies in 2016, I went on to start and operate a product development agency, Vagari Design Collective. I did that for almost 2 years until I was approached with an opportunity to lead the product department at a 40-year-old heritage outdoor brand. I was hired at Mountainsmith as the Product line and Development Manager in January 2019. Since joining their team I’ve lead the brand into a new generation of innovation to their product line, processes and overall brand development.

I love to travel, snowboard, camp, hike, fish, and play guitar. I’m a former collegiate All-Amercan and national champion Snowboarder. My wife and I also own and operate a small side business offering private camping and events on our own mountain ranch in Colorado.