Jeff Malin
SENIOR CONNECTIONS MANAGER, SOCIAL PUBLISHING (FORD BRAND, MUSTANG & PERFORMANCE)
San Antonio | United States
Skills
No information
Interests
Camping
Hiking
backpacking
Photography
Cars
Trajectory
Apr 2020 — Now
SENIOR CONNECTIONS MANAGER, SOCIAL PUBLISHING (FORD BRAND, MUSTANG & PERFORMANCE) · VMLY&R
- Led platform strategies to ensure all social executions across Ford Motor Company are aligned.
- Maintained a pulse on social media trends and opportunities to drive brand relevance and community engagement.
- Developed on-site activation strategy and roadmap for Ford Mustang at nation-wide automotive
community events.
- At on-site activations, produced live photo and social event coverage to build relationships with current and prospective owners.
- Identified, developed, and maintained influencer partnerships.
- Provided strategic guidance to extend brand campaigns and programming into the social spaces.
Mar 2019 — Apr 2020
SOCIAL MEDIA CONTENT ANALYST (DODGE) · PUBLICIS SAPIENT
- Developed and managed organic social media strategies and campaigns for Dodge with a total audience following of more than 11M.
- Developed social strategy and launched Dodge Mopar Motorsports, earning 50k+ followers in the first year.
- Nurture community relationships through first ever large-scale social media giveaway – the Dodge Horsepower Challenge, which earned more than 18M video views.
- Identified more than 20 social media influencers and local enthusiast groups for social campaigns.
- Produced live photo and social event coverage at events such as SEMA, NHRA races, and Dodge-sponsored events to build advocacy with Dodge loyalists.
Jun 2015 — Mar 2019
SENIOR DIGITAL STRATEGIST · FINN PARTNERS
SENIOR DIGITAL MARKETING STRATEGIST – 03/2018-03/2019
DIGITAL MARKETING STRATEGIST – 01/2017-03/2018
ASSISTANT ACCOUNT EXECUTIVE – 06/2015-01/2017
- Created and executed paid and organic social campaigns for a variety of clients stretching across a wide-variety of industries, including: tech, cybersecurity, travel/tourism, and insurance.
- Developed and implemented social social strategy for tech clients resulting in 105% follower growth in one year.
- Produced monthly, quarterly and annual analytics reports using native and third-party social insight tools to measure effectiveness of social strategy with recommendations for optimization.
Jul 2014 — Jun 2015
SOCIAL MEDIA ADVISOR · GENERAL MOTORS
Sep 2013 — Dec 2013
ONLINE MARKETING INTERN · SNOWBOARDER MAGAZINE
Activity
Education history
Michigan State University
Bachelor of Arts | 2009 - 2014
