Jeff Malin

SENIOR CONNECTIONS MANAGER, SOCIAL PUBLISHING (FORD BRAND, MUSTANG & PERFORMANCE)

2020 – Present

- Led platform strategies to ensure all social executions across Ford Motor Company are aligned. - Maintained a pulse on social media trends and opportunities to drive brand relevance and community engagement. - Developed on-site activation strategy and roadmap for Ford Mustang at nation-wide automotive community events. - At on-site activations, produced live photo and social event coverage to build relationships with current and prospective owners. - Identified, developed, and maintained influencer partnerships. - Provided strategic guidance to extend brand campaigns and programming into the social spaces.

SOCIAL MEDIA CONTENT ANALYST (DODGE)

2019 – 2020

- Developed and managed organic social media strategies and campaigns for Dodge with a total audience following of more than 11M. - Developed social strategy and launched Dodge Mopar Motorsports, earning 50k+ followers in the first year. - Nurture community relationships through first ever large-scale social media giveaway – the Dodge Horsepower Challenge, which earned more than 18M video views. - Identified more than 20 social media influencers and local enthusiast groups for social campaigns. - Produced live photo and social event coverage at events such as SEMA, NHRA races, and Dodge-sponsored events to build advocacy with Dodge loyalists.

SENIOR DIGITAL STRATEGIST

2015 – 2019

SENIOR DIGITAL MARKETING STRATEGIST – 03/2018-03/2019 DIGITAL MARKETING STRATEGIST – 01/2017-03/2018 ASSISTANT ACCOUNT EXECUTIVE – 06/2015-01/2017 - Created and executed paid and organic social campaigns for a variety of clients stretching across a wide-variety of industries, including: tech, cybersecurity, travel/tourism, and insurance. - Developed and implemented social social strategy for tech clients resulting in 105% follower growth in one year. - Produced monthly, quarterly and annual analytics reports using native and third-party social insight tools to measure effectiveness of social strategy with recommendations for optimization.

SOCIAL MEDIA ADVISOR

2014 – 2015

ONLINE MARKETING INTERN

2013 – 2013

Bachelor of Arts

2009 – 2014

Bachelor of Arts