Jeff Farsai

Creative Services Producer, Marketing & Communications · California State University Dominguez Hills

Long Beach, CA

In My Own Words

Energetic team leader with over 10 years of creative agency collaboration and studio production experience. Leveraging exceptional client service skills with a fun and approachable attitude, coupled with detailed project management and operational workflow expertise.

Work Experience

Creative Services Producer, Marketing & Communications

California State University Dominguez Hills

2017 – 2022

• Directed, wrote, and produced 12+ targeted commercials and 60+ projects annually, growing brand awareness and recognition by 50% • Collaborated cross-functionally with in-house and external agencies, managed all creatives to deliver 200+ innovative campaigns and strategies, increasing in enrollment by 35% • Managed all deliverables, timelines, roadmaps, and assets using Jira and Workfront project management software to track, organize, and implement best in class production • Led teams of web designers, graphic designers, copywriters, and photo/videographers maximizing their career growth through hands-on production and mentorship

Sr. Photographer & Videographer, Marketing & Communications

California State University Dominguez Hills

2015 – 2017

• Customized key art and assets to different platforms, devices, audiences, and demographics, doubling market reach within two years • End point and quality control for all visual and creative projects in using expertise in Photoshop and Illustrator to edit and enhance assets • Initiated monthly reports on key activities including 4 launch schedules and 12 calendar milestones, consistently meeting deadlines and strict budget constraints • Applied market analysis and enhanced creative content increasing social media followers from 3,000 to over 18,000

Photographer and Director

JeffFarsai.com

2010 – 2015

• Performed as photographer and director for 50+ advertising campaigns for major brands and agencies such as Nike, Apple, Samsung, Yahoo, Red Bull, McCann, MAL, Droga5 • Built and maintained crucial relationships with celebrities, athletes, managers, and agents • Directed all creative briefs from concept to completion, while producing all shoots and staying on budget by utilizing project management software Monday.com

Director Of Studio Production, Contract

Tech Style Fashion Group

2010 – 2010

• Increased sales by 30% in the first 3 months. Impacted business growth by overseeing the execution of accurate and on time e-commerce production across multiple categories. • Enhanced brand image across 20+ channels, websites, and partnerships. Forged crucial relationships and led meetings across all C-Level, creative, digital, sales, and merchandising • Saved over $250,000 in first 6 months on vendor costs by analyzing budgets and renegotiating major contracts with talent agencies

Production Manager

GettyImages.com

2006 – 2010

• Established efficient workflow in studio and production operations. Negotiated contracts for commissions and produced over 150 photo and video shoots annually. • Collaborated cross-functionally with 4 teams and 6 agencies and 65 photographers to incorporate stock video resulting in a 25% increase in sales • Implemented and organized a digital asset management system that simplified access for all users