Jason West

Work with sales and marketing teams to create the new bag and surf accessory lines of product. Continue to provide full service graphics, packaging and product design as needed.

Partnered with sales and led design and development to create consistently sellable product leading to over 100% growth over multiple seasons. Directed sourcing trips and assembled key suppliers that led to vital partnerships and proactive category expansion. Brought innovation across product categories with empahsis on establishing growth in boardshorts and accessories.

Able to leverage a unique skillset drawn from a varied design career and adapt to any number of product categories. Partnering with key brands, able to efficiently lead design and development to create consistently sellable product helping to grow both product assortments but also overall profit margins. Currently managing trusted partnerships with key overseas suppliers which allows for quicker development, sampling and production across multiple product categories.

Responsible for developing high quality, brand aligned, and trend correct product across all brands and categories for the organization. Manage individuals on the design team by assessing their strengths to maximize potential in a team-centric environment resulting in cooperative successes. Cultivate engaging relationships with brand partners to act as key design liaison for accessories. Use extensive overseas development experience to establish efficient collaboration between design and development teams to produce product that meets pricing expectations and development timelines.

Work alongside the Italian designers to create seasonal trend direction. Lead a team of designers and developers to create compelling watch product that tells the brand story, moves the watch category forward and performs at retail.

Completed extensive work in rapid conceptualization and complex surface modeling to effectively convey design solutions to various engineering teams. Developed a solid foundation of skills in assembly, technical drawings, BOM reports and functional modeling.