Jason West
VP of Design · Blue Sage Accessories, LLC.
San Diego, CA
In My Own Words
Team CATALYST focused on creating compelling and innovative product. Creating environments that lead to creating industry BENCHMARKS for quality, performance and authenticity. Empowering the individual, strengthening the team dynamic, refining the processes and quantifying the results.
Work Experience
Product + Graphic Designer (Contract)
Wax Research, Inc.2016 – 2021
Work with sales and marketing teams to create the new bag and surf accessory lines of product. Continue to provide full service graphics, packaging and product design as needed.
Design Director
SUPERbrand2016 – 2018
Partnered with sales and led design and development to create consistently sellable product leading to over 100% growth over multiple seasons. Directed sourcing trips and assembled key suppliers that led to vital partnerships and proactive category expansion. Brought innovation across product categories with empahsis on establishing growth in boardshorts and accessories.
Founder / Product Designer
JWest Creative2016 – 2016
Able to leverage a unique skillset drawn from a varied design career and adapt to any number of product categories. Partnering with key brands, able to efficiently lead design and development to create consistently sellable product helping to grow both product assortments but also overall profit margins. Currently managing trusted partnerships with key overseas suppliers which allows for quicker development, sampling and production across multiple product categories.
Design Director
UNITED WHEAT ACCESSORIES2010 – 2016
Responsible for developing high quality, brand aligned, and trend correct product across all brands and categories for the organization. Manage individuals on the design team by assessing their strengths to maximize potential in a team-centric environment resulting in cooperative successes. Cultivate engaging relationships with brand partners to act as key design liaison for accessories. Use extensive overseas development experience to establish efficient collaboration between design and development teams to produce product that meets pricing expectations and development timelines.
Senior Product Designer
DIESEL watch license of Fossil Group2007 – 2010
Work alongside the Italian designers to create seasonal trend direction. Lead a team of designers and developers to create compelling watch product that tells the brand story, moves the watch category forward and performs at retail.
Design Engineer
Pro Design Solutions LLC, A Division of ArgonST2005 – 2006
Completed extensive work in rapid conceptualization and complex surface modeling to effectively convey design solutions to various engineering teams. Developed a solid foundation of skills in assembly, technical drawings, BOM reports and functional modeling.
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