Jason McCormick
Former Head Of Investor Relations at Trust Me Vodka | 38 Years of Building Brands | Top Performing CPG · Trust Me Vodka
Carlsbad, California
In My Own Words
I have traveled the world and have a vast knowledge of business and cultures. My travels have included over 85 countries. I have hands-on knowledge with Gen Y and Gen X marketing and engagement with a proven record of creating and developing marketing and sales strategies that perform above goal and beyond expectations.
I have a very strong work ethic & drive that consistently produce results above and beyond expectations. I have worked hard to gain insight to connect company brands with influential cultures and lifestyles. I am also a proven brand builder working from the ground floor with companies such as No Fear, SPY, Monster Energy, and Trust Me Vodka to name a few.
My specialties would include Marketing, Sports Marketing, Marketing Strategy, Branding, Sales Strategy, Product Development, Creative Direction, Social Media, PR, Retail, Events, and Web. During the past 35+ years in the industry, I have been involved with every side of marketing and sales.
Work Experience
Head Of Investor Relations
Trust Me Vodka2017 – 2023
● Directed operations for 20,000 investor shareholders across the US, Canada, and Europe, focusing on growth, market awareness, and brand building in the competitive alcohol brand category. ● Oversaw coordination of facility and image security for product sales in 20 states and worldwide distribution. ● Improved investor communication and experience in diverse socioeconomic regions with geographic limitations through innovative social media strategies. ● Facilitated the acquisition of shares to raise $20M in four years while ensuring network stability and communication access.
Motorsports International Manager
Monster Energy2007 – 2010
● Aligned over 9,500 professional and amateur athletes globally to promote a lifestyle-centric beverage brand. ● Managed a $55M marketing budget, ensuring clear goals and effective communication across diverse, cross-functional teams. ● Developed the company website and the Monster Army program, engaging 20+ action sports athletes to enhance brand visibility. ● Created marketing books for Summer and Winter X-Games, integrating product placements in TV and video segments.
Marketing Director
Utopia Optics Intl2004 – 2007
● Steered operations and oversaw all aspects of marketing with a team of nearly 50 employees. ● Maintained a $12M inventory and managed over 130K square feet of facilities. ● Served on the Board of Directors, setting strategies, overseeing management, and protecting shareholder interests.
MX Segment Team Marketing Manager
SPY1997 – 2004
● Directed operations and administration for professional and amateur moto teams, leading a team of 85 elite athletes. ● Traveled to events 44 weeks per year to ensure cost-effective implementation of competitive sales strategies. ● Boosted yearly revenue by 20% through continuous program improvements and restructuring. ● Cultivated products based on trust and reliability, leading to high retention, promotion rates, and customer satisfaction.
Sports Marketing Director of Cycling
No Fear1998 – 1999
● Led a team to deliver strategic plans integrating training, materials, leadership, personnel, and facilities for all aspects of cycling. ● Overhauled marketing direction, synchronizing efforts for $30M in revenue within the first year. ● Secured funding for a defunded cycling division through operational cost analysis and strategic presentations.
Key Account Service & Event Coordinator
Kawasaki Motors Corp., U.S.A.1995 – 1997
• Direct contact and support for IDB and chainstore bicycle sales • Warranty repair team coordinator • Special event marketing
Education
University of Pittsburgh
Interests
Skills
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