Jason Irwin
Creative Consultant / CD / AD
Los Angeles | United States
Skills
No information
Industries
Creative Agencies
Outdoor
Skate
Lifestyle
Snow
Surf
In my own words
— JasonI'm currently freelancing and giving consideration to full-time opportunities.
I'm very experienced at building US and global programs for medium and large brands.
From short to long term strategic marketing, to seasonal themes, content, curation and cadence, I can drive comprehensive campaigns across all sales channels and platforms, as well as conceive broad reaching experiential activations on a global scale.
I'm well-seasoned in managing creative departments and pride myself on inspiring my team and peers to raise the bar while coming in under budget.
My niche categories are outdoor, automotive, action sports (surf, skate, snow, moto), activewear, eco/green and contemporary art. Mix all that up in a bag with a love of technology and storytelling and you're starting to get me.
I enjoy helping entrepreneurs and those entrepreneurial-minded. I thrive on finding undiscovered value propositions within the creative and marketing of a company.
I'm often the first to market with emerging technology, because I keep up on it, understand it and know how to apply it to 360 storytelling and onsite activations.
Based in LA.
Trajectory
Sep 2018 — Now
Creative Consultant / CD / AD · Freelance
• Ideation, creative direction and art direction for brand experiences.
• Emerging technologies feasibility assessment.
• UI / UX design and direction for cross-platform applications and augmented reality.
• Creator and product lead delivering MVP and GTM for an SaaS augmented reality application for the home-sharing market focused on guided tours and object-oriented information delivery.
Jun 2016 — Aug 2018
Creative Director / Art Director · InVision Communications
• Creative and art direction for experiential and live events for major technology and Pharmaceutical companies, including Oracle, Box, Siemens and Roche Genentech.
• Further monetized Fortune 500 client base seeking digital transformation by delivered innovative ideas, RFP response and expanded service offerings using augmented reality, virtual reality, bots, AI, IOT and Maker experiences for experiential and learning activations.
• Revamped in-house non-profit digital presence, dramatically increasing charitable contributions and participation.
• Built structure and strategy for new digital ecosystem and department.
May 2013 — May 2016
Freelance · Jason Irwin Productions
Creating and consulting on a variety of fun projects in the automotive, gaming, apparel and tech categories. Doing work ranging from global transmedia activation concepts with George P. Johnson, to theme work with AMCI and Art Direction with Invision.
May 2011 — Apr 2013
Director Brand & Creative Services · Horny Toad Activewear
Established strategic brand and creative approaches across all sales channels. Built and managed in-house Brand & Creative Services Department. Directed and developed content strategy and brand narrative integration and distribution. Established brand voice versus social voice content flow and parameters. Partnered with emerging technology products and developed on-brand collaborations. Curated content, selecting ambassadors and merging storytelling with authentic brand promotion. Developed target consumer profiles and segmentations.
Feb 2010 — Feb 2011
Freelance experiential AD/CD/Experience Designer · AMCI
Worked on experiential marketing projects for the automotive industry. Fun and innovative cross-platform/cross-media brand activation using emerging interactive 3D technology. Creative and Art direction defining experience flow both online and at events across the country. Curated national artists selection for Scion X-Change tours.
Oct 2007 — May 2010
Owner / Consultant · Jason Irwin Productions
Exploring creative solutions in all areas of interactivity and traditional medias with an emphasis on brand integration for the youth-oriented markets. Leading projects from concept to completion. Managing schedules and work-flow across internal teams, agencies and freelancers. Clients include Shopflick, MySpace, Flektor, Frito-Lay, Jack Link’s, Dinosoles, and Avalon Television.
Oct 2007 — Sep 2008
Executive Producer · Fox Interactive Media
Created, directed and produced two seasons of, Special Delivery, a hidden camera show on MySpace TV. A short-form comedy with a board youth appeal making it a sponsors dream. Sponsors include: Frito-Lay (Cheetos), and Jack’s Links.
www.myspace.com/specialdelivery
Dec 2007 — Apr 2008
Business Development and Creative Consulting · Shopflick.com
Helped to define a new genre of quality selling and seller focused shows that are warm, professional yet personal, and focused on the product and the sale.
Nov 2007 — Dec 2007
Consulting Producer · G4 TV
Crazy game show stuff too awesome to ever make it to american television.
Jan 2002 — Jan 2007
Partner · Field Day Productions
Created, developed and piloted a variety of projects including pilots for ABC and National Lampoon. All developed with branded entertainment seamlessly incorporated.
Jan 2006 — Jan 2006
Co-Producer · 50 / 50 Productions / ABC
Greg Behrendt’s Wake-Up Call, a one-hour reality show, focuses on helping cool 20-somethings decide to marry or break-up, with the aid of some of the advice from Greg’s book, “He’s Just Not That Into You”. Six episode pilot series for primetime. Air dates TBA.
Jan 2000 — Jan 2003
Associate Creative Director · Globe
Responsible for worldwide creative for Globe and Gallaz. Working with the world’s top action sports athletes to mesh their image with the brand. Management of art departments on 3 continents with 3 different seasonal rollouts. Including print, in-store, tradeshow, online, DVD’s, World-Cup competitions, and broadcast television commercials and fully sponsored programming.
Jan 1998 — Jan 2000
Creative and Consultant · tsoam lab
tsoam lab was a boutique agency focused on delivering cutting-edge copywriting and design to the Action Sports market. Clients include Soap Shoes, AOL, music.com, Nickelodeon, Fox Racing, Journey’s Unlimited, Sole Tech, Lou Reed, Rusty, Guess, Airwalk, Anomaly Productions, The Lab, Bodyglove, and Tony Hawk.
Mar 1997 — Jul 1998
Art Director · Groove Incorporated
Developed client relationships and created content for print and television for clients such as RedBull, Reebok, and EPSN2. Art Director for “Kids in The Way” (the first true action sports & lifestyle television show) and the Video Groove and Camp Woodward video series.
Jan 1995 — Jan 1997
Art Director · Acme skateboards
Responsible for all aspects of branding for Acme, Formula One, Standard, and G&S Skateboards. Developed complete integrated advertising with the editorial content of Transworld Skateboarding.
Jan 1992 — Jan 1994
Dir Computer Graphics · Extreme Studios
Invented and developed today’s industry standard in graphic novel pre-press production and coloring. Managed a team of 15 colorists producing 8-12 books monthly with circulation of up to two million. Initiated and developed co-branding deals with major snowboard and skateboard brands.
Activity
Education history
American School of Paris
High School Diploma | 1982 - 1990
Carnegie Mellon University
BS | 1990 - 1995
