Jason Hsu
Graphic Designer II - Brand Operation
Portland | United States
Skills
No information
Industries
Creative Agencies
In my own words
— JasonI’m a designer, photographer, and outdoor enthusiast living in Portland, OR.
Jasonhsu.co
Trajectory
Sep 2020 — Now
Graphic Designer II - Brand Operation · GoPro
– Developed season campaign retail channels implementation, including
both prints and digital executions in the US market, then create guidelines
for other regions.
– Designed and produced internal and external brand communications.
– Collaborated with various cross-functional teams with brand visual languages
and implementation.
– Worked on flagship product lunch identity specifically Hero 10 Black.
Jan 2020 — Jun 2020
Designer · HERENOW Creative | Portland, OR
Clients: Nike, Columbia
– Collaborated and developed with Nike Field Sports team on various product
campaign launches, specifically, Nike Air Zoom Peg 37 and Nike Play Inside.
– Designed and executed impactful experiences in retail and environmental
spaces such as Nike Super bowl 54.
– Campaign projects from concepts ideation, content creation, and productions.
Feb 2019 — Dec 2019
Junior Designer - Creative Systems · Big-Giant | Portland, OR
Clients: Nike, Specialized, The North Face, Western Union, Converse
– Designed and developed environmental experiences from corporate
offices to high-end retail storefronts.
– Campaign projects from concepts ideation to productions.
– Developed and executed design systems from seasonal and annual
brand templates to user experiences and consumer journeys.
Sep 2017 — Feb 2019
Production Designer · Big-Giant | Portland, OR
Clients: Nike, Specialized, The North Face, Western Union, Converse
– Designed and developed environmental experiences from corporate
offices to high-end retail storefronts.
– Campaign projects from concepts ideation to productions.
– Developed and executed design systems from seasonal and annual
brand templates to user experiences and consumer journeys.
Jun 2017 — Sep 2017
Graphic Design Intern · Ideaville | Portland, OR
> Project Class of 2017: Street Roots
– Strategized and developed campaign from concepts creation
to design implementation.
– Created and build brand identity through product creations,
digital outreach, and retail exposures.
– Quantified success from brand performance data and capital gains.
Jan 2016 — Dec 2017
Graphic Designer · NutSac LLC | Corvallis, OR
– Designed and developed company branding and style guides.
– Photographed products and processed for all digital needs.
– Designed and developed the brand website to allow rapid growth
and encouraged increases in traffic.
– Strategized and implemented social media content.
Sep 2013 — Jun 2017
Student Marketing Assistant · Oregon State University, College of Public Health and Human Sciences Marketing Team | Corvallis, OR
Designed various prints, digital content
Photographed and videoed college stories
Event planning and coordination
Jun 2015 — Aug 2015
Media Lab Assistant · Global View Commonwealth Publish Group | Taipei, Taiwan
Assisted and produced videos
Developed brand identity
Created and developed video content
Mar 2011 — Sep 2015
Photographer · Mint Studio | Corvallis, OR
Marketed photography and videography services
Edited products, maintained website
Operated self-startup with one partner
Activity
Education history
Oregon State University
Bachelor of Fine Art | 2013 - 2017
