Jason Hsu
Graphic Designer II - Brand Operation · GoPro
Portland, OR
In My Own Words
I’m a designer, photographer, and outdoor enthusiast living in Portland, OR. Jasonhsu.co
Work Experience
Graphic Designer II - Brand Operation
GoPro2020 – Present
– Developed season campaign retail channels implementation, including both prints and digital executions in the US market, then create guidelines for other regions. – Designed and produced internal and external brand communications. – Collaborated with various cross-functional teams with brand visual languages and implementation. – Worked on flagship product lunch identity specifically Hero 10 Black.
Designer
HERENOW Creative | Portland, OR2020 – 2020
Clients: Nike, Columbia – Collaborated and developed with Nike Field Sports team on various product campaign launches, specifically, Nike Air Zoom Peg 37 and Nike Play Inside. – Designed and executed impactful experiences in retail and environmental spaces such as Nike Super bowl 54. – Campaign projects from concepts ideation, content creation, and productions.
Junior Designer - Creative Systems
Big-Giant | Portland, OR2019 – 2019
Clients: Nike, Specialized, The North Face, Western Union, Converse – Designed and developed environmental experiences from corporate offices to high-end retail storefronts. – Campaign projects from concepts ideation to productions. – Developed and executed design systems from seasonal and annual brand templates to user experiences and consumer journeys.
Production Designer
Big-Giant | Portland, OR2017 – 2019
Clients: Nike, Specialized, The North Face, Western Union, Converse – Designed and developed environmental experiences from corporate offices to high-end retail storefronts. – Campaign projects from concepts ideation to productions. – Developed and executed design systems from seasonal and annual brand templates to user experiences and consumer journeys.
Graphic Designer
NutSac LLC | Corvallis, OR2016 – 2017
– Designed and developed company branding and style guides. – Photographed products and processed for all digital needs. – Designed and developed the brand website to allow rapid growth and encouraged increases in traffic. – Strategized and implemented social media content.
Graphic Design Intern
Ideaville | Portland, OR2017 – 2017
> Project Class of 2017: Street Roots – Strategized and developed campaign from concepts creation to design implementation. – Created and build brand identity through product creations, digital outreach, and retail exposures. – Quantified success from brand performance data and capital gains.
Student Marketing Assistant
Oregon State University, College of Public Health and Human Sciences Marketing Team | Corvallis, OR2013 – 2017
Designed various prints, digital content Photographed and videoed college stories Event planning and coordination
Photographer
Mint Studio | Corvallis, OR2011 – 2015
Marketed photography and videography services Edited products, maintained website Operated self-startup with one partner
Media Lab Assistant
Global View Commonwealth Publish Group | Taipei, Taiwan2015 – 2015
Assisted and produced videos Developed brand identity Created and developed video content
Education
Interests
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Activity
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