Jason Grantz
Brand Marketing Manager · Enwild.com
Lititz, PA
In My Own Words
An experienced Marketing professional, combining intelligence, passion and creativity in translating business initiatives and marketing strategies into bottom-line results in expansion, sales, revenue and client growth/retention. Highly respected for strong business mentality, intuitive media marketing expertise, entrepreneurial vision, growth-oriented mindset, corporate communications and public/media relations strength. Consistently achieve business objectives through a calm, empowered, consultative, and logical leadership style, underpinned by relevant policies and procedures, and KPIs. Self-motivated and futuristic thinker, consistently pursuing new challenges to stretch abilities, expand knowledge, and bring greater returns to employers. Expertise: - Marketing Strategy - Brand Building - Brand Identity Development - Product Positioning/Management - Budget Management - Event Planning/Management - Sourcing and International Relations - Content Development & Management - Public & Media Relations - Project & People Management - Leadership, Mentorship & Training - Strategic Planning & Tactical Execution - Analytical & Conceptual Problem Solving - Growth Hack & Succession Planning - Outside the Box Thinking - Concise & Conversational Writing Style - Precise and Detail Oriented - Web and Tech Savvy - Vendor Relations/Negotiations - Traditional & Digital Media Marketing - Ecommerce, SEO and SEM
Work Experience
Brand Marketing Manager
Enwild.com2019 – Present
Skillfully developed and implemented a new brand name and visual identity. Drove brand discovery and visual design using both internal and agency resources, aggressively moving from concept to successful implementation and launch within 6 months. Top marketing leader responsible for marketing strategy, execution, content development, and in-house video production. Results: Guided all aspects of successful name change, touching every aspect of the business. Launched TrailSense site to host dynamic content and drive organic SEO. Improved quality and frequency of email communications, increasing email revenue by 29%. Improved proposals and reshaped vendor marketing services leading to a dramatic increase in co-op dollars secured and boosting profit margins by over 2%.
Brand Marketing Lead
Hawley-Lambert2001 – 2018
Transitioned the organization’s owned brands from “private label” thinking into a consumer packaged goods operation. Guided brand discovery and positioning for a portfolio of international brands, leading to sales increases and a focused development process brands. Results: Streamlined packaging development process and improved accuracy from 76% to 99%+. Rapid redevelopment of Eclypse brand drove $450,000+ in initial REI orders. EVO brand and product improvements reversed negative sales trends leading to 20%+ sales growth since reintroduction in July 2018. Developed innovative PickRightTM system, integrating it into EVO and Megasoft packaging, leading to 48%+ growth with Canadian national retailers Sport Chek and Sports Experts. Lead brand discovery processes, developed positioning strategy, produced and distributed brand imprints and enrolled organization in a vision of success for $12 million EVO brand.
Manager
Oliver's2014 – 2016
Stepped back into retail marketing management and skillfully applied best practices in customer service and marketing to grow year-over-year sales by 10%, Results: Managed and regularly updated website, created social media content and executed mass email campaigns leading to increased customer engagement and foot traffic. Improved apparel merchandising and overall selection leading to increases in inventory turns and overall sales.
Director of Marketing
Kinsey's2013 – 2014
Lead marketing and brand development efforts for three business units: private label brands, distribution, and retail business. Directed in-depth brand discovery leading to increases in employee morale, quicker decision-making and more focused sales efforts across the organization. Results: Redeveloped Kinsey’s brand producing a profound sense of purpose reinvigorating the brand. Developed and launched premium BlackHeart bow strings brand resulting in first-year sales 50%+ over forecast and increasing bow-string sales by over 15% for the company overall. Directed retail store marketing tailoring messaging to focus on family heritage, while also shifting overall communication strategy resulting in 17% year-over-year growth.
Brand Manager (Whisky and Foundry)
QBP2011 – 2012
Masterfully developed and launched new consumer-facing and uniquely positioned brands.. Conducted aggressive 7-month concept to launch process drawing on experiences in brand development, international sourcing, logistics, compliance, retail sales, and product management. Results: Co-developed innovative carbon fork technology under Whisky, revolutionizing the industry. Grew first-year sales of Whisky Parts Co. products to nearly $1,000,000 doubling forecasts. Exceeded first-year sales projections for Foundry Cycles by 45%.
Director of Marketing
Cane Creek2009 – 2011
Injected new energy into an iconic brand as a critical patent was set to expire. Worked alongside engineers and sales to orchestrate a remarkable brand turnaround in 16 months. Results: Organized core product lines into four distinct families leading to a rapid re-engineering of 100+ products in less than 6 months and setting-up sales for success. Successfully reintroduced core product lines stabilizing revenue streams as the key patent expired, and increased market share at the premium level by over 20%. Developed product nomenclature (SHIS) to simplify and standardize the identification of product variants, leading to global acceptance and positioning the brand as the authority in the space.
Brand Manager (Jagwire)
QBP2004 – 2009
Managed international aftermarket sales and global marketing for the brand via a cooperative agreement between Jagwire (Taiwan) and QBP. Created brand identity, leveraged OEM relationships, as well as global retail and distribution networks leading Jagwire to become the global leader in bicycle cables and housings within 5 years. Results: Inspired distributors, retailers, and consumers to grow sales 45% year-over-year during tenure. Managed global network of 54 distributors, increasing total products stocked by an average of 54%.
