In my own words
— Jason<p>Marketing leader with 11+ years scaling B2B and B2C brands.
Led cross-functional teams of 25+ while driving $300M+ in sales volume through full-funnel strategy, campaign execution, and automation. Reduced acquisition costs by 34% and improved conversion rates by 23%. Skilled in both strategy and execution, with hands-on experience in paid media, SEO, CRO, and analytics. Leverages AI to scale personalization, performance, and team productivity.</p>
Trajectory
Mar 2014 — Now
Marketing Director · RE/MAX
• Promoted from Marketing Coordinator (2014) to Manager (2018) to Director (2020); led $300M+ in sales and helped rank the Becky Gloriod Partners team in the top 0.5% of realtors nationwide.
• Reduced CPA by 34% and increased retention by 15% using AI-driven audience modeling and automated lifecycle campaigns.
• Boosted lead-to-close rates 23% via SEO, CRO, and ROAS-driven channel optimization.
• Overhauled CRM and marketing automation to reduce CAC by 50% and double lead volume.
• Trained and supported 40+ agents on CRM and marketing tools, achieving 80% adoption and a 38% lift in qualified leads.
Jun 2013 — Mar 2014
Retail Sales Representative · Verizon Wireless
• Drove a 23% increase in quarterly sales through segmentation-based positioning and tailored mobile solutions
• Rolled out service training initiatives that improved CX and boosted NPS by 18%
• Partnered cross-functionally to streamline sales ops, accelerating pipeline velocity and improving product-fit alignment
Sep 2011 — Jun 2013
Business Account Executive · AT&T
• Owned strategy for 150+ SMB accounts, improving conversion by 32% and exceeding revenue goals by 15%
• Added 450+ new service lines in under 12 months through consultative selling and funnel optimization
• Built long-term client relationships through tailored business-aligned solutions, driving retention and satisfaction
Jun 2011 — Aug 2011
Marketing & Social Media Manager - Alumni Relations Department · SUNY Geneseo
Led targeted social media campaigns across Facebook, Twitter, and Instagram, increasing alumni event participation by 17%. Partnered with the alumni team to craft marketing strategies and produce compelling content that strengthened alumni-university connections. Used analytics to refine campaigns, boosting reach and engagement by 12% while sharpening digital marketing and data analysis skills.
Apr 2009 — May 2011
Manager - Campus Auxiliary Services · SUNY Geneseo
• Ran hiring and ops for food services across campus.
• Led team performance during peak demand periods.
Mar 2006 — Mar 2009
Retail Store Manager · Zumiez
• Directed day-to-day operations, achieving sales milestones, including the "$100k" Sales Award (2-time recipient).
• Trained and mentored a team, fostering a high-performance culture that exceeded sales objectives.
• Orchestrated daily operations, staff scheduling, and inventory management, contributing to a 12% annual increase in store profitability during tenure.
• Developed local marketing initiatives to increase foot traffic and brand loyalty.
Activity
Education history
SUNY Geneseo
Bachelor's degree | 2007 - 2011
