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Content Marketing Leader and Digital Storyteller

Marketing & Sales

Article: Street League Pro Skateboarders

This is an article I wrote for Chevrolet's Chevy Culture website; it's a profile of the Street League professional skateboarding league.

I'm an experienced content director, strategist, editor and writer, with 18 years of combined freelance and full-time experience. Since 2006 I've been a social media and content consultant, helping brands develop content strategies and advising them on how to effectively grow their online audiences and work with bloggers. I've spoken on brands, blogging and social media at the 2009 PRSA International Conference, the 2011 and 2012 South By Southwest Conferences, and the 2012 and 2013 Dad 2.0 Summits. I've worked on the corporate side as a social media manager for Life Technologies, one of the world's pre-eminent biotechnology companies, as a content marketing specialist for eDriving.com, and as a communications manager for Intrexon, a leading-edge biotech company. I'm currently serving as Manager, Content Marketing for Frequence, the only all-in-one advertising automation platform on the market. I've had a number of other content-focused roles, beginning in 2005 as the founder and managing editor of DadCentric, an award-winning website for fathers. Recognized by Parents Magazine as Editor's Choice For 2011's Best Dad Blog and selected by Babble.com as 2011's Best Group Dad Blog, the site and I were featured on ABCNews.com, BusinessWeek.com, USA Today, Time.com, CNN.com, the Seattle Post-Intelligencer, and the CBS Evening News. In addition, I was a Featured Contributor at Man of The House.com, a Proctor and Gamble-sponsored site for men that was the subject of feature articles in Ad Age and The New York Times. I've had a toe in the motorcycle writing world. I was a feature writer for Victory Motorcycles' corporate blog, and was a contributor to RideApart.com and RevZilla's Common Tread blog, where my focus was on motorcycle industry news. I've served as a project editor for Anthony Bourdain's Parts Unknown website, and was a contributor to the award-winning travel website Roads and Kingdoms, selected by the James Beard Foundation as Publication of The Year for 2017 and 2018. Specialties: Writing, editing, content strategy, branding and identity, corporate communications, blogging

Frequence is the industry’s first front-to-back advertising automation platform, offering users a single dashboard that creates proposals, develops ad creative, manages campaigns, and provides complete analytics and reporting. As the company’s first dedicated content marketing manager and sole written content creator, I was responsible for all outbound marketing content creation (blog posts and the company’s Resources page, video production, case studies) as well as overseeing the company’s social media channels (LinkedIn, Twitter/X, Instagram, Facebook and YouTube).

Content Marketing Manager 

KWSM is a full service digital marketing agency focused on brand storytelling, with offices in San Diego, Orange County, Las Vegas and Atlanta, specializing in website development & SEO, social media strategy & management, content creation, PR & influencer marketing, and digital advertising for B2B and B2C clients.

As KWSM's Director of Content, I wore a lot of hats. I created Brand Messaging strategies and Digital Marketing content strategies for our clients, managed content initiatives, oversaw a team of copywriters and collaborated with a team of digital marketing specialists, graphic designers, videographers, photographers and SEO specialists. Last - but certainly not least - I served as the agency's lead copywriter and editor.

Director of Content

Avant Communications provides online content writing and strategy consulting. My work has included writing press releases, FAQ's, and other content for clients; setting up, maintaining, and developing profiles and content on various social media platforms; consulting with various brand on blogger outreach programs, and providing content for clients' blogs and websites. Past clients include Ogilvy Public Relations (online brand ambassador/consultant for VTech Toys), Kmart (online brand ambassador/blogger for Kmart's Playdate Place website), Nukotoys (blogger outreach consultant), KPBS San Diego (social media consultant for the Emmy-nominated series "Animal R&R"), SmartyPants Vitamins (blog and social media content consulting) and Barefoot Proximity as a content creator for the Victory Motorcycles brand; duties included writing travel pieces and features aimed at the Victory rider, and assisting in the development of a brand playbook and editorial calendar. I'm also a recurring contributor to the award-winning travel website Roads and Kingdoms; in January 2018 I assisted the site's editorial team in migrating content to a new WordPress platform, and in April 2018 I assisted the Anthony Bourdain: Parts Unknown editorial team with a backend production project. Current clients include Classic Journeys, an industry-leading adventure travel company.

Content Strategist, Writer and Editor

Bull Moose Progressive Marketing is a digital agency, specializing in regional travel and tourism, along with work in the manufacturing and consumer product sectors. I served as a freelance advisor, directing the agency’s content strategy and development efforts, including topic modeling and keyword research. As part of my work, I've created and executed internal content creation processes and guidelines, including content and brand bibles.

Director, Content Strategy and Development

Circa Interactive is a digital marketing agency that focuses on the higher education sector. As a Program Editor, I managed teams of freelance writers and editors, overseeing the creation of online content (longform articles, blog posts and infographics) for university clients, including the University of Maryland, Northwestern University, University of Nevada-Reno and Maryville University. 

Lead Editor

Responsible for corporate communications-focused social media content and strategy for an international biotechnology corporation. I coordinated social media efforts of Intrexon's various subsidiaries and assist subsidiary companies with developing their individual social media presence and strategies. I also helped direct outside agencies to maximize their contributions to company social media and content marketing efforts. My efforts led to quadruple percentage increases in social media channel followers and impressions. 

Senior Manager, Corporate Communications and Social Media

Freelance contributor to Revzilla's Common Tread blog. My focus was on motorcycle industry news and events. 

Contributing Writer

Content creator for eDriving, the nation's premier provider of solutions that maximize road safety and enhance personal control of driver behavior and data. My duties included writing content for the company's various state-focused webpages, writing posts for the corporate blog, writing content for outbound marketing emails and the monthly newsletter, and assisting with the development of new marketing and advertising campaigns. I also served as a copy editor, proofing content for grammar, general readability, and SEO/keywords. In addition, I managed the company's I Drive Safely brand's social media feeds (Twitter, Facebook, LinkedIn) and executed social media campaigns across these channels.

Content Marketing Specialist

Freelance writer for a leading motorcycle website; along with motorcycle product reviews, I wrote feature articles and essays about my experiences as a motorcycle rider. In addition, I served as an associate editor, reviewing and editing RideApart articles from the site's writing staff prior to publication.

Editor at Large

Founder and Managing Editor for a popular website for dads. My responsibilities include managing the site's team of writers; writing content for the site; generating revenue via advertising; promoting the site.

Founder/Managing Editor

Contributor to MamaPop, a pop culture website aimed at modern parents. In addition to writing about current pop culture news and trends, I wrote weekly recaps of popular TV shows, including Game of Thrones, The Walking Dead and Lost.

Staff Writer

Responsible for corporate communications-focused social media content strategy and developing sound social media recruiting practices for an international biotechnology corporation. I worked with Corporate Communications and Marketing teams to create and publish content and drive engagement on the company's main Facebook pages, Twitter feeds, and LinkedIn company page. I provided on-location social media coverage for major company events around the U.S., along with developing pre-event social media strategy. I also wrote content for the company's external and internal blogs. In addition, I worked with the company's Talent Acquisition team to leverage established SM platforms (LinkedIn, Twitter, Facebook, blogs) and emerging technologies for effective tactical recruiting as well as strategic recruitment/retention-centered social media marketing/messaging. In addition, I assisted with other creative work including videos, print ads, and internal corporate communications.

Senior Social Media Communications Specialist

Author of a featured column, as well as various other posts, for this website aimed at men in their mid 30's to early 40's.

Featured Contributor

I worked as a recruiter for several different organizations, most recently for Life Technologies. I've also spent time at Texas Instruments, NextWave Broadband, General Atomics, L-3 Titan, and others.

Recruiter

Contributor to Babble.com's Dadding blog.

Editor for UpTake.com's Nightlife Blog. Responsible for recruiting and managing a team of writers, editing content, publicizing the site, and writing posts.

Editor

Ran and contributed material to the ParentRap blog for Parentricity, a social network site for parents. Managed team of seven paid bloggers; responsible for ensuring that posting deadlines were met, editing submissions for content and grammar, promoting new posts via social network site updates, and managing writers' invoices.

Managing Editor

Contributing blogger for Babble.com's Strollerderby blog. Submitted 2 - 3 posts per week on a variety of parenting-related topics.

Contributing Writer, Strollerderby Blog

Driving Customer-Centric Growth through Program & Product Management | Enhancing Engagement, Streamlining Operations, and Delivering Strategic Impact

Strategic Marketing | Brand Building

Product Manager

Co-Founder / CEO

Here&#39;s a link to my portfolio. I&#39;ve done writing, editing and content strategy work in the motorcycle and travel sectors, notably for RideApart and Roads and Kingdoms. <a target="_blank" rel="noreferrer" href="https://www.clippings.me/jasonavant">https://www.clippings.me/jasonavant</a>

Experienced Omnichannel Merchant + E-commerce Specialist | Prev. Nike + Zappos

Erika Copeland

Trusted Partner in Growth: Strategy, Sales, and Client Success

Lizzy FitzGerald

CRM & Email Marketing | Creative Strategy | DTC eCommerce | Project Management

Amy Gonzales

Marketing & Creative Strategy | Marketing Campaigns, Strategic Planning, Partnerships, Storytelling

Grady Skelton

Sales Representative Artist Athlete

Shawn Sorcenelli

Sr. Manager Retail Marketing

Kendra Tarbell

BS Business Administration - Marketing

Eli White

Sales reps & Podcasters

Lyndon Cabellon

Retail leader turned content writer. 

Kit Campoy

Sales Consultant @ Genesis of Irvine | Sales Representative 

Donovan Decair

VP Marketing, Betr Brands

Donovan Dresti

Marketing | Management | Brand Building

David Dye

Inside Sales Representative 

Daniel Espinoza

     Sales, Service

Leif Fleming

Marketing Director 

Maxwell Frost

Sr. Integrated Marketing Manager

Jason Gurzi

International/Canada Sales and Marketing Support

Max Guy

Director of Marketing

Josh Harper

Inside Sales Representative

Sebastian Hatt

Brand Strategy Director

Pamela Jackson

Founder / Manager of  E-Commerce Store

Sydney Jennings

Telling stories that drive growth

Chris Kernaghan

Inhouse Sales and Customer Service  at Globe North America

Eric Lane

Building Brands & Capturing Audiences | Marketing & Advertising Enthusiast

MacKenzie Lee

Ecommerce Merchandiser at VOLCOM

Dennis Maccarthy

Sales Professional

Rich Marulli

Sales and Marketing Manager 

Michael Mawby

Jason Avant is a Content Marketing Leader and Digital Storyteller at Frequence in Portland, Oregon.

Jason Avant

Jason Avant

Jason Avant

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