Jason Arnold

Senior Marketing Specialist · Ambry Genetics

san clemente, CA

In My Own Words

Boardsport and lifestyle industry professional with 20 years of experience in marketing, sales, brand management and international business. Respected leader of creative teams and manager of projects. Conceptualize and manage marketing campaigns that effectively create, reinforce and build brand images. Worked with 16 brands in the North American and pan-Euro markets; direct relations and experience with 1000+ retail locations; connections to numerous endemic traditional and viral advertising platforms; deeply ingrained in the lifestyle and tightly connected to the industry. Extensive transnational network base in action sports industry and an inherent and working knowledge of consumer markets. Published author of over 30 articles including interviews, reviews and profiles as well as press releases, copy writing and brand verbiage and slogans.

Work Experience

Senior Marketing Specialist

Ambry Genetics

2017 – Present

Manage and produce 75+ national tradeshows per year. Strategic applications and execution.

Strategic Marketing Coordinator

Ambry Genetics

2015 – Present

Market Research Data Quality Competitor Analysis Develop/Execute GTM Strategies Work with product managers, sales and marketing to quantify and validate viable execution

VP Sales and Marketing

Tres Noir optical goods

2014 – 2014

Develop, direct and manage all facets of sales, marketing and brand management

President

Black Moon Trading Co.

2014 – 2014

Consultant services for boardsport industry specializing in brand building and pan-Euro market......looking for long term projects, preferably a full time position ultimately, but will consider all opportunities.

Europe Core Market Manager

Skullcandy headphones

2010 – 2014

Develop and manage the core/lifestyle market. Work closely with distributors, retailers and marketing teams to rebuild the brand in key markets. Utilizing grass roots activations and consistent communication with retail partners, generated a positive growth pattern with 200% revenue increase; created landmark reversal of brand image in market. In addition, to streamline core market consolidation of category, worked with major CE players Virgin, HMV, FNAC, etc.

Brand Manager/Marketing Director

Blackhart Brotherhood apparel design & marketing firm

2006 – 2009

Developed and managed marketing programs for a variety of clients. Used a front line approach with back end stability to create programs and branding for clients to build their respective brands and businesses. Developed and managed combined budgets of $1,000,000+. Developed and introduced the apparel brand Allyance and brought it to market with tremendous acceleration, relaunched apparel brand MCD in coordination with Perry Ellis, a major manufacturer, and placed Blackhart Brotherhood on the radar as a viable boutique agency resource.

Marketing Manager

Von Zipper sunglasses

2003 – 2006

Managed all facets of marketing department including, but not limited to, media & public relations, team development and management, coordination of advertising, organized and managed events and created new alliances in which to introduce and promote the brand. Developed and managed athlete team of 150+ athletes in multiple categories, including world champions, X Games multi medalists and cultural personalities. Developed and managed a music program which facilitated the alliance between brand and approximately 30 artists, including multi Grammy winners, chart toppers and underground legends and placed product in major publications and with marketable celebrity personalities.

North American Sales & Marketing Manager

Type 20 (Arnette goggles/apparel licensee)

2001 – 2003

Managed account base of 100+, sales force of 25, athlete team of 30+ and co-developed new product offerings. Developed a streamlined marketing program to reduce expenditures and led product meetings with global sales and marketing teams.