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Founder / Executive Creative Director

Executive

Sun Valley Resort

So getting return visitors? That’s the easy part. We’re looking to find the ones who don’t even know they need to come here yet. Eye-catching creative merged with a hyper-targeted media plan ensures the right work gets in front of the right eyes, and drives potential skiers to an engaging web experience worthy of our mountains.

Our campaign direction follows a specific plan: Find out, get stoked, you’re here, and remember. Each reflects a different stage of the target’s journey over the course of our
campaign.
“Find Out” will be primarily paid media raising awareness and driving to the Sun Valley site,
“Get Stoked” are engaging platforms users actively seek out and spread virally,
“You’re Here” enhances the experience while visiting,
“Remember” are takeaways to reflect and get excited for next year.

US Ski and Snowboard

Worked closely with the US Ski and Snowboard brand team to provide a branded, aspirational, energetic experience to their training facility in Park City Utah. Large murals, banners and Olympic timelines were created to inspire future athletes.

PRIME HYRATION

moments where a brands leverage and current trends collide– creating a behemoth in the zeitgeist of pop culture. It is this space that Prime finds itself and most brands strive to be. Without fully knowing where this brand would ultimately land on the global stage, (South Park) it was a sprint in simplicity, trend forecasting and a moment of inspiration. We consider ourselves fortunate to have a small role in bringing this to the world.

Rossignol Snowboards

It’s been 15 years since Rossi strolled through our garage door and asked us to make what seemed impossible possible. During a time when snowboard manufacturers were experiencing downturns, Rossi outpaced their competitors’ sales by 30%. Today they’re sittin’ pretty in the top five most popular board brands with no signs of slowing down.

GHOST

Ghost has grown to be one of the largest brands on the planet, not just one of the most succesful supplement companies. From revolutionary flavor collaborations, insane global partnerships, and one of the hottest energy drinks on the market, Ghost has created a market all their own leaving everyone else trying to catch up. STS was fortunate enough to be there in the beginning, designing the brand, its visuals and most of the labels you can find on the shelves today.

BOOT CAP

Made of high-density foam, °bootcap™ keeps skiers’ feet +20° warmer without the need for batteries or other electronic devices. The brainchild of ski industry veterans, °bootcap™ sticks to the outside of a ski boot’s toe box to insulate skier’s feet. A solution so simple, we were surprised it hadn’t been invented already.

Experienced leading brand development and implementation of relevant marketing initiatives, with an emphasis on communicating brand and business objectives for both niche and mass markets. Naturally aligning products with the right target markets through messaging that both resonates with culturally and geographically diverse consumers and demonstrates genuine caring and connection with their core values. Proven success innovating and/or re-launching product lines with results that have surpassed sales goals and achieved top product credibility in their categories without compromising brand integrity.

Father, skater, butt-rocker, fantasy sports addict and brand builder.

Jared Strain is a Founder / Executive Creative Director at Super Top Secret in Salt Lake City, UT.

Jared Strain

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