Jared Brown
Creative Professional
Irvine | United States
Skills
No information
Interests
Photography
Traveling
Art
Nature
In my own words
— JaredHistory of orchestrating successful creative strategies and initiatives designed to increase revenue for 8+ years.
Strong background in building and maintaining a brand presence in multiple industries. Refined relationship-building skills and experience working collaboratively with brands and creators.
Trajectory
Feb 2023 — Now
Creative Director · TrophySmack
+Lead the creative direction and execution of high-quality photo and
video content, ensuring visual consistency and brand voice across all
marketing materials, product imagery, website, and campaigns.
+Oversee the design and user experience of the online store, optimizing
layout, navigation, andoverall design for enhanced customer
engagement and conversion rates.
+Collaborate with product development and sales team to develop
visually compelling content that supports brand initiatives and drives
online traffic and sales.
+Analyze store performance metrics and user feedback to continuously
improve the site's UX/UI, ensuring a seamless shopping experience
across all devices.
+Develop a comprehensive social media strategy to drive brand
awareness, engagement, and sales, aligning content with overall marketing goals and ensuring consistency across all platforms.
Jan 2018 — Feb 2020
Creative Director · Vacation For Life Clothing
+Ensured that the brand voice was reflected in all assets that drove consumer engagement in a compelling way.
+Tracked trends to identify new and innovative ways to grow the brand audience outside of what was already built.
+Created and managed all photo / video needs and oversaw that all was within budget and timeframes.
+Worked with digital and sales teams in the creation of newsletters, promotions, collaborations, and digital ads that increased sales for both in store and online.
+Conceived and implemented creative concepts, guidelines and strategies in various projects and oversaw them to completion.
Mar 2013 — Jan 2018
SALES & BRAND MANAGER · WHAM-O
+ Led the development of creative content for paid marketing/social media campaigns, that amplified the brands message and drove conversions.
+ Served as a gatekeeper for the brand's identity, ensuring that all external assets met our brand guidelines and clearly conveyed the brands message.
+ Designed products from concept to finish that were brought to market on a global scale.
+ Managed a global team of ambassadors.
+ Forged strong relationships with our customers and brought the story of our brand and products to life in a way that's optimal for
both in store and online sales.
