Jansen Falvai
Sales · DIGITAL MARKETING CREATIVE AGENCY
Lake Havasu City, Arizona
In My Own Words
Throughout my life, I have always found satisfaction in striving to be creative and original in all I do, personally and professionally. I cringe when I read a cliché, but to start this section off without using the phrase, “I was born to have a career in sales and marketing,” would feel like a lie or a disservice. Some of my earliest memories from childhood are observing my dad make sales calls at home and skateboarding around the neighborhood with my mom helping her distribute marketing pieces for her real estate business. Networking and connecting with people has always felt like second nature and came very naturally so it only makes sense I'd make a career using these talents I continue to build upon and have grown a passion for improving.
As a sales and marketing professional with over 13 years of extensive experience in various industries, I excel at developing and implementing sales strategies that drive revenue growth through effective communication and strong relationship-building skills. With a deep understanding of consumer behavior, I am able to identify opportunities and create effective marketing campaigns that resonate with target audiences. I have a proven track record of success in both B2C and B2C environments and have built and maintained relationships with clients and partners, resulting in increased customer retention and repeat business.
My expertise includes: - Sales Management - Generating Revenue - Marketing Strategy Development - Developing New Business Opportunities - Client Relationship Management - Digital Marketing - Strong Inside/Outside Sales - Being Versatile when meeting the complex needs of a business - Driving Brand Growth - Delivering and Exceeding Set Goals - Contract Negotiations - Networking - Creative Problem Solving
I am constantly seeking new challenges and opportunities to expand my skill set and contribute to the success and growth of organizations.
Grew up in the action sports industry and competing as an athlete in general. I still follow the industry very closely and have lifelong friends that either work or are professional athletes in the skateboard/snowboard/apparel/off-road racing industries and have always wanted to be a part of it myself. Presently, you can find me with a board underneath my feet to this day multiple times a week as well as when in the mountains or on the lake. I’ve spent the last 15 years of my professional life starting and selling a couple of my own companies as well as working for both established and start-up companies in head sales and marketing roles. Looking for the right opportunity with the right organization where I can contribute my years of experience and expertise while combining my passions and interests, so everyone benefits.
Work Experience
CHIEF REVENUE OFFICER SECOND NATURE
DIGITAL MARKETING CREATIVE AGENCY2021 – 2022
* Agency specialized in all aspects of digital marketing, specifically in the Veterinarian industry (Practices/Hospitals/Mobile/Emergency). As CRO, I was responsible for overall sales revenue, eventually being tasked to build out a team of 5-7 sales representatives, playing a key role in the growth of the agency and steadily increasing sales revenue month after month. * Represented the agency at industry events and conferences nationwide. Implemented new strategies to increase foot traffic to our booth, generating more leads that could be converted into sales. By facilitating additional opportunities, I was constantly able to exceed company quotas by 15% or more earning multiple bonuses and incentives every sales quarter. * Analyzed and determined key areas in which the vet industry had bad or no solutions and worked closely with the CEO to create new products and services we could provide. Sales revenue increased by over 12% the following quarter and enabled the agency to land some of the largest clients and highest sales in the history of the company. * Initiated additional client outreach to maintain relationships with current clients while also looking for opportunities to offer new products and services and/or garner referrals for new potential clients. This directly led to bringing on an additional 3-5 clients weekly and contributed to keeping existing customers happy, constantly garnering the agency positive reviews. * Formulated and executed strategic partnerships with leading corporate brands and provided the ability to offer additional benefits to our clients while simultaneously increasing our profitability and establishing three additional revenue streams. * Worked hand in hand with the development team to create original unique content, manage expectations and updates, produce high-converting Google ad campaigns, and assure that the intended vision was being achieved for 35-50 clients monthly.
Chief Revenue Officer
Second Nature - Digital Marketing Creative Agency2021 – 2022
- Agency specialized in all aspects of digital marketing, specifically in the Veterinarian industry (Practices/Hospitals/Mobile/Emergency). As CRO, I was responsible for overall sales revenue, eventually being tasked to build out a team of 5-7 sales representatives, playing a key role in the growth of the agency and steadily increasing sales revenue month after month. - Represented the agency at industry events and conferences nationwide. Implemented new strategies to increase foot traffic to our booth, generating more leads that could be converted into sales. By facilitating additional opportunities, I was constantly able to exceed company quotas by 15% or more earning multiple bonuses and incentives every sales quarter. - Analyzed and determined key areas in which the vet industry had bad or no solutions and worked closely with the CEO to create new products and services we could provide. Sales revenue increased by over 12% the following quarter and enabled the agency to land some of the largest clients and highest sales in the history of the company. - Initiated additional client outreach to maintain relationships with current clients while also looking for opportunities to offer new products and services and/or garner referrals for new potential clients. This directly led to bringing on an additional 3-5 clients weekly and contributed to keeping existing customers happy, constantly garnering the agency positive reviews. - Formulated and executed strategic partnerships with leading corporate brands and provided the ability to offer additional benefits to our clients while simultaneously increasing our profitability and establishing three additional revenue streams. - Worked hand in hand with the development team to create original unique content, manage expectations and updates, produce high-converting Google ad campaigns, and assure that the intended vision was being achieved for 35-50 clients monthly.
CHIEF REVENUE OFFICER SECOND NATURE
DIGITAL MARKETING CREATIVE AGENCY2021 – 2022
* Agency specialized in all aspects of digital marketing, specifically in the Veterinarian industry (Practices/Hospitals/Mobile/Emergency). As CRO, I was responsible for overall sales revenue, eventually being tasked to build out a team of 5-7 sales representatives, playing a key role in the growth of the agency and steadily increasing sales revenue month after month. * Represented the agency at industry events and conferences nationwide. Implemented new strategies to increase foot traffic to our booth, generating more leads that could be converted into sales. By facilitating additional opportunities, I was constantly able to exceed company quotas by 15% or more earning multiple bonuses and incentives every sales quarter. * Analyzed and determined key areas in which the vet industry had bad or no solutions and worked closely with the CEO to create new products and services we could provide. Sales revenue increased by over 12% the following quarter and enabled the agency to land some of the largest clients and highest sales in the history of the company. * Initiated additional client outreach to maintain relationships with current clients while also looking for opportunities to offer new products and services and/or garner referrals for new potential clients. This directly led to bringing on an additional 3-5 clients weekly and contributed to keeping existing customers happy, constantly garnering the agency positive reviews. * Formulated and executed strategic partnerships with leading corporate brands and provided the ability to offer additional benefits to our clients while simultaneously increasing our profitability and establishing three additional revenue streams. * Worked hand in hand with the development team to create original unique content, manage expectations and updates, produce high-converting Google ad campaigns, and assure that the intended vision was being achieved for 35-50 clients monthly.
CHIEF REVENUE OFFICER SECOND NATURE
DIGITAL MARKETING CREATIVE AGENCY2021 – 2022
Agency specialized in all aspects of digital marketing, specifically in the Veterinarian industry (Practices/Hospitals/Mobile/Emergency). As CRO, I was responsible for overall sales revenue, eventually being tasked to build out a team of 5-7 sales representatives, playing a key role in the growth of the agency and steadily increasing sales revenue month after month. - Represented the agency at industry events and conferences nationwide. Implemented new strategies to increase foot traffic to our booth, generating more leads that could be converted into sales. By facilitating additional opportunities, I was constantly able to exceed company quotas by 15% or more earning multiple bonuses and incentives every sales quarter. - Analyzed and determined key areas in which the vet industry had bad or no solutions and worked closely with the CEO to create new products and services we could provide. Sales revenue increased by over 12% the following quarter and enabled the agency to land some of the largest clients and highest sales in the history of the company. - Initiated additional client outreach to maintain relationships with current clients while also looking for opportunities to offer new products and services and/or garner referrals for new potential clients. This directly led to bringing on an additional 3-5 clients weekly and contributed to keeping existing customers happy, constantly garnering the agency positive reviews. - Formulated and executed strategic partnerships with leading corporate brands and provided the ability to offer additional benefits to our clients while simultaneously increasing our profitability and establishing three additional revenue streams. - Worked hand in hand with the development team to create original unique content, manage expectations and updates, produce high-converting Google ad campaigns, and assure that the intended vision was being achieved for 35-50 clients monthly.
CHIEF REVENUE OFFICER SECOND NATURE
DIGITAL MARKETING CREATIVE AGENCY2021 – 2022
* Agency specialized in all aspects of digital marketing, specifically in the Veterinarian industry (Practices/Hospitals/Mobile/Emergency). As CRO, I was responsible for overall sales revenue, eventually being tasked to build out a team of 5-7 sales representatives, playing a key role in the growth of the agency and steadily increasing sales revenue month after month. * Represented the agency at industry events and conferences nationwide. Implemented new strategies to increase foot traffic to our booth, generating more leads that could be converted into sales. By facilitating additional opportunities, I was constantly able to exceed company quotas by 15% or more earning multiple bonuses and incentives every sales quarter. * Analyzed and determined key areas in which the vet industry had bad or no solutions and worked closely with the CEO to create new products and services we could provide. Sales revenue increased by over 12% the following quarter and enabled the agency to land some of the largest clients and highest sales in the history of the company. * Initiated additional client outreach to maintain relationships with current clients while also looking for opportunities to offer new products and services and/or garner referrals for new potential clients. This directly led to bringing on an additional 3-5 clients weekly and contributed to keeping existing customers happy, constantly garnering the agency positive reviews. * Formulated and executed strategic partnerships with leading corporate brands and provided the ability to offer additional benefits to our clients while simultaneously increasing our profitability and establishing three additional revenue streams. * Worked hand in hand with the development team to create original unique content, manage expectations and updates, produce high-converting Google ad campaigns, and assure that the intended vision was being achieved for 35-50 clients monthly.
CHIEF REVENUE OFFICER SECOND NATURE
DIGITAL MARKETING CREATIVE AGENCY2021 – 2022
Agency specialized in all aspects of digital marketing, specifically in the Veterinarian industry (Practices/Hospitals/Mobile/Emergency). As CRO, I was responsible for overall sales revenue, eventually being tasked to build out a team of 5-7 sales representatives, playing a key role in the growth of the agency and steadily increasing sales revenue month after month. - Represented the agency at industry events and conferences nationwide. Implemented new strategies to increase foot traffic to our booth, generating more leads that could be converted into sales. By facilitating additional opportunities, I was constantly able to exceed company quotas by 15% or more earning multiple bonuses and incentives every sales quarter. - Analyzed and determined key areas in which the vet industry had bad or no solutions and worked closely with the CEO to create new products and services we could provide. Sales revenue increased by over 12% the following quarter and enabled the agency to land some of the largest clients and highest sales in the history of the company. - Initiated additional client outreach to maintain relationships with current clients while also looking for opportunities to offer new products and services and/or garner referrals for new potential clients. This directly led to bringing on an additional 3-5 clients weekly and contributed to keeping existing customers happy, constantly garnering the agency positive reviews. - Formulated and executed strategic partnerships with leading corporate brands and provided the ability to offer additional benefits to our clients while simultaneously increasing our profitability and establishing three additional revenue streams. - Worked hand in hand with the development team to create original unique content, manage expectations and updates, produce high-converting Google ad campaigns, and assure that the intended vision was being achieved for 35-50 clients monthly.
SALES MANAGER AND BUSINESS DEVELOPMENT
POOL ROUTE PROS2010 – 2020
POOL ROUTE SALES AND CONSULTING * Responsible for all B2B sales through all avenues (inbound/outbound calls, website and email inquiries, referrals, prospecting, industry tradeshows and events, and industry retailers) consistently outperforming sales quotas and hitting incentives and bonuses throughout the fiscal year. * Increased sales from $920k to $2.1 million in my first year at the company; consistently increased sales by 10% - 15% each year thereafter frequently breaking monthly sales records eventually averaging $300k+ in monthly sales revenue. * Implemented a CRM to properly track all clients, leads, sales pipelines, closed deals, and more by moving all company data to a cloud-based system, while also designing and initiating a new sale procedure to increase company efficiency and sales revenue growth. * Recommended and was put in charge of constructing an email marketing campaign from the ground up enabling additional outreach to potential clients through a new medium (email) in mass numbers leading to an increased number of sales by no less than 8% monthly. * Volunteered to take the lead role and worked closely with the head developer on a complete redesign of the outdated existing website. Created multiple new avenues of generating leads, in addition to four new sales funnels directly from the company website producing a 100% increase in the number of incoming leads monthly. * Championed and assisted in converting all internal company documents and legal forms into digital format utilizing emerging technologies, resulting in more streamlined and secure processes increasing the total number of sales the company was able to facilitate monthly by 2.5x. * Constantly networking and communicating with distributors, retailers, and building relationships while attending industry conferences, I was able to secure key strategic partnerships with some of the largest corporations in our industry eventually solidifying five additional revenue streams and expanding into over 12 new territories. * Examined industry trends to identify the needs of potential customers and created multiple omnichannel marketing campaigns highlighting solutions specific to the data acquired at the time yielding a 22% increase in the number of leads generated. * Established a social media presence by creating accounts at the three major social media companies at the time (Facebook, Instagram, Twitter) and coordinated a posting schedule as an additional source of lead generation and client acquisition. * Engaged in speaking at industry events and interviews with multiple industry publications to discuss our rapid growth and answer questions about our sales process.
SALES MANAGER AND BUSINESS DEVELOPMENT
POOL ROUTE PROS2010 – 2020
POOL ROUTE SALES AND CONSULTING - Responsible for all B2B sales through all avenues (inbound/outbound calls, website and email inquiries, referrals, prospecting, industry tradeshows and events, and industry retailers) consistently outperforming sales quotas and hitting incentives and bonuses throughout the fiscal year. - Increased sales from $920k to $2.1 million in my first year at the company; consistently increased sales by 10% - 15% each year thereafter frequently breaking monthly sales records eventually averaging $300k+ in monthly sales revenue. - Implemented a CRM to properly track all clients, leads, sales pipelines, closed deals, and more by moving all company data to a cloud-based system, while also designing and initiating a new sale procedure to increase company efficiency and sales revenue growth. - Recommended and was put in charge of constructing an email marketing campaign from the ground up enabling additional outreach to potential clients through a new medium (email) in mass numbers leading to an increased number of sales by no less than 8% monthly. - Volunteered to take the lead role and worked closely with the head developer on a complete redesign of the outdated existing website. Created multiple new avenues of generating leads, in addition to four new sales funnels directly from the company website producing a 100% increase in the number of incoming leads monthly. - Championed and assisted in converting all internal company documents and legal forms into digital format utilizing emerging technologies, resulting in more streamlined and secure processes increasing the total number of sales the company was able to facilitate monthly by 2.5x. - Constantly networking and communicating with distributors, retailers, and building relationships while attending industry conferences, I was able to secure key strategic partnerships with some of the largest corporations in our industry eventually solidifying five additional revenue streams and expanding into over 12 new territories. - Examined industry trends to identify the needs of potential customers and created multiple omnichannel marketing campaigns highlighting solutions specific to the data acquired at the time yielding a 22% increase in the number of leads generated. - Established a social media presence by creating accounts at the three major social media companies at the time (Facebook, Instagram, Twitter) and coordinated a posting schedule as an additional source of lead generation and client acquisition. - Engaged in speaking at industry events and interviews with multiple industry publications to discuss our rapid growth and answer questions about our sales process.
SALES MANAGER AND BUSINESS DEVELOPMENT
POOL ROUTE PROS2010 – 2020
POOL ROUTE SALES AND CONSULTING * Responsible for all B2B sales through all avenues (inbound/outbound calls, website and email inquiries, referrals, prospecting, industry tradeshows and events, and industry retailers) consistently outperforming sales quotas and hitting incentives and bonuses throughout the fiscal year. * Increased sales from $920k to $2.1 million in my first year at the company; consistently increased sales by 10% - 15% each year thereafter frequently breaking monthly sales records eventually averaging $300k+ in monthly sales revenue. * Implemented a CRM to properly track all clients, leads, sales pipelines, closed deals, and more by moving all company data to a cloud-based system, while also designing and initiating a new sale procedure to increase company efficiency and sales revenue growth. * Recommended and was put in charge of constructing an email marketing campaign from the ground up enabling additional outreach to potential clients through a new medium (email) in mass numbers leading to an increased number of sales by no less than 8% monthly. * Volunteered to take the lead role and worked closely with the head developer on a complete redesign of the outdated existing website. Created multiple new avenues of generating leads, in addition to four new sales funnels directly from the company website producing a 100% increase in the number of incoming leads monthly. * Championed and assisted in converting all internal company documents and legal forms into digital format utilizing emerging technologies, resulting in more streamlined and secure processes increasing the total number of sales the company was able to facilitate monthly by 2.5x. * Constantly networking and communicating with distributors, retailers, and building relationships while attending industry conferences, I was able to secure key strategic partnerships with some of the largest corporations in our industry eventually solidifying five additional revenue streams and expanding into over 12 new territories. * Examined industry trends to identify the needs of potential customers and created multiple omnichannel marketing campaigns highlighting solutions specific to the data acquired at the time yielding a 22% increase in the number of leads generated. * Established a social media presence by creating accounts at the three major social media companies at the time (Facebook, Instagram, Twitter) and coordinated a posting schedule as an additional source of lead generation and client acquisition. * Engaged in speaking at industry events and interviews with multiple industry publications to discuss our rapid growth and answer questions about our sales process.
SALES MANAGER AND BUSINESS DEVELOPMENT
POOL ROUTE PROS2010 – 2020
POOL ROUTE SALES AND CONSULTING - Responsible for all B2B sales through all avenues (inbound/outbound calls, website and email inquiries, referrals, prospecting, industry tradeshows and events, and industry retailers) consistently outperforming sales quotas and hitting incentives and bonuses throughout the fiscal year. - Increased sales from $920k to $2.1 million in my first year at the company; consistently increased sales by 10% - 15% each year thereafter frequently breaking monthly sales records eventually averaging $300k+ in monthly sales revenue. - Implemented a CRM to properly track all clients, leads, sales pipelines, closed deals, and more by moving all company data to a cloud-based system, while also designing and initiating a new sale procedure to increase company efficiency and sales revenue growth. - Recommended and was put in charge of constructing an email marketing campaign from the ground up enabling additional outreach to potential clients through a new medium (email) in mass numbers leading to an increased number of sales by no less than 8% monthly. - Volunteered to take the lead role and worked closely with the head developer on a complete redesign of the outdated existing website. Created multiple new avenues of generating leads, in addition to four new sales funnels directly from the company website producing a 100% increase in the number of incoming leads monthly. - Championed and assisted in converting all internal company documents and legal forms into digital format utilizing emerging technologies, resulting in more streamlined and secure processes increasing the total number of sales the company was able to facilitate monthly by 2.5x. - Constantly networking and communicating with distributors, retailers, and building relationships while attending industry conferences, I was able to secure key strategic partnerships with some of the largest corporations in our industry eventually solidifying five additional revenue streams and expanding into over 12 new territories. - Examined industry trends to identify the needs of potential customers and created multiple omnichannel marketing campaigns highlighting solutions specific to the data acquired at the time yielding a 22% increase in the number of leads generated. - Established a social media presence by creating accounts at the three major social media companies at the time (Facebook, Instagram, Twitter) and coordinated a posting schedule as an additional source of lead generation and client acquisition. - Engaged in speaking at industry events and interviews with multiple industry publications to discuss our rapid growth and answer questions about our sales process.
SALES MANAGER AND BUSINESS DEVELOPMENT
POOL ROUTE PROS2010 – 2020
POOL ROUTE SALES AND CONSULTING * Responsible for all B2B sales through all avenues (inbound/outbound calls, website and email inquiries, referrals, prospecting, industry tradeshows and events, and industry retailers) consistently outperforming sales quotas and hitting incentives and bonuses throughout the fiscal year. * Increased sales from $920k to $2.1 million in my first year at the company; consistently increased sales by 10% - 15% each year thereafter frequently breaking monthly sales records eventually averaging $300k+ in monthly sales revenue. * Implemented a CRM to properly track all clients, leads, sales pipelines, closed deals, and more by moving all company data to a cloud-based system, while also designing and initiating a new sale procedure to increase company efficiency and sales revenue growth. * Recommended and was put in charge of constructing an email marketing campaign from the ground up enabling additional outreach to potential clients through a new medium (email) in mass numbers leading to an increased number of sales by no less than 8% monthly. * Volunteered to take the lead role and worked closely with the head developer on a complete redesign of the outdated existing website. Created multiple new avenues of generating leads, in addition to four new sales funnels directly from the company website producing a 100% increase in the number of incoming leads monthly. * Championed and assisted in converting all internal company documents and legal forms into digital format utilizing emerging technologies, resulting in more streamlined and secure processes increasing the total number of sales the company was able to facilitate monthly by 2.5x. * Constantly networking and communicating with distributors, retailers, and building relationships while attending industry conferences, I was able to secure key strategic partnerships with some of the largest corporations in our industry eventually solidifying five additional revenue streams and expanding into over 12 new territories. * Examined industry trends to identify the needs of potential customers and created multiple omnichannel marketing campaigns highlighting solutions specific to the data acquired at the time yielding a 22% increase in the number of leads generated. * Established a social media presence by creating accounts at the three major social media companies at the time (Facebook, Instagram, Twitter) and coordinated a posting schedule as an additional source of lead generation and client acquisition. * Engaged in speaking at industry events and interviews with multiple industry publications to discuss our rapid growth and answer questions about our sales process.
Sales Manager & Business Development
Pool Route Pros2010 – 2020
- Responsible for all B2B sales through all avenues (inbound/outbound calls, website and email inquiries, referrals, prospecting, industry tradeshows and events, and industry retailers) consistently outperforming sales quotas and hitting incentives and bonuses throughout the fiscal year. - Increased sales from $920k to $2.1 million in my first year at the company; consistently increased sales by 10% - 15% each year thereafter frequently breaking monthly sales records eventually averaging $300k+ in monthly sales revenue. - Implemented a CRM to properly track all clients, leads, sales pipelines, closed deals, and more by moving all company data to a cloud-based system, while also designing and initiating a new sale procedure to increase company efficiency and sales revenue growth. - Recommended and was put in charge of constructing an email marketing campaign from the ground up enabling additional outreach to potential clients through a new medium (email) in mass numbers leading to an increased number of sales by no less than 8% monthly. - Volunteered to take the lead role and worked closely with the head developer on a complete redesign of the outdated existing website. Created multiple new avenues of generating leads, in addition to four new sales funnels directly from the company website producing a 100% increase in the number of incoming leads monthly. - Championed and assisted in converting all internal company documents and legal forms into digital format utilizing emerging technologies, resulting in more streamlined and secure processes increasing the total number of sales the company was able to facilitate monthly by 2.5x. - Constantly networking and communicating with distributors, retailers, and building relationships while attending industry conferences, I was able to secure key strategic partnerships with some of the largest corporations in our industry eventually solidifying five additional revenue streams and expanding into over 12 new territories. - Examined industry trends to identify the needs of potential customers and created multiple omnichannel marketing campaigns highlighting solutions specific to the data acquired at the time yielding a 22% increase in the number of leads generated. - Established a social media presence by creating accounts at the three major social media companies at the time (Facebook, Instagram, Twitter) and coordinated a posting schedule as an additional source of lead generation and client acquisition. - Engaged in speaking at industry events and interviews with multiple industry publications to discuss our rapid growth and answer questions about our sales process.
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