Jane Martin (Diiullo)
Liberated Brands
Huntington Beach, CA
In My Own Words
Experienced product and design executive with 20+ years building iconic fashion and board sports brands. Known for blending creativity with strong business insight to deliver best-selling, globally recognized apparel. Deeply rooted in action sports and streetwear culture, with a track record of balancing trendsetting design, commercial success, and brand authenticity. Skilled in global product development, sourcing, and vendor management, leading cross-functional teams to drive innovation, efficiency, and profit.
Core Competencies: Apparel Design & Product Development | Wovens, Knits, Denim, Outerwear, Sweaters, Accessories | Global Sourcing & Vendor Management | Cost Negotiation & Margin Optimization | PLM Systems & Technical Design | Material Innovation & Fabric Testing | Trend Research & Consumer Insights | Line Planning & Merchandising Strategy | Cross-Functional Team Leadership
Work Experience
Sr. Global Product Developer - Volcom, Billabong, RVCA Women's Apparel
Liberated Brands2023 – Present
Liberated Brands is a global licensing and operating group that manages Volcom, Billabong, and RVCA. It focuses on design, sustainable sourcing, and strategic distribution.
Product Lifecycle: Manage the end-to-end development of Women’s wovens, knits, denim, outerwear, and soft accessories across Volcom, Billabong, and RVCA.
Sourcing & Costing: Negotiate fabric and garment costs with key overseas suppliers, aligning with global cost engineering strategies to maintain healthy margins.
Category Revitalization: Led redevelopment of Billabong and RVCA Women’s denim categories, improving overall margins by 20-30%.
Strategic Collaboration: Partner with design and merchandising teams on costing and business strategies, working closely with fit technicians on product creation and weekly fittings.
Skills: Strategic Sourcing · Global Sourcing · Product Lifecycle Management · Cross-team Collaboration · knit and woven fabric development · Garment Costing
Global Product Development Manager - Volcom Women's
Liberated Brands2020 – 2023
Compliance & Testing: Oversee trim and material testing to ensure legal and safety compliance.
Global Vendor Management: Manage relationships with international suppliers and factories, ensuring on-time production and quality control.
Product Development / QC Manager - Character Costumes OSV, West Coast (world-wide)
The Walt Disney Company2018 – 2020
The Walt Disney Company is a global leader in entertainment, renowned for its immersive theme parks, media networks, and consumer products. It is committed to storytelling, innovation, and brand excellence.
Collaborative Development: Partnered with vendors and costumers to refine costume design, construction, and fittings for operational teams.
Quality Assurance: Led factory inspections to uphold Disney quality standards and production timelines for high-visibility costumes.
Cost Optimization: Negotiated with vendors to identify cost-saving opportunities, securing more favorable terms without compromising quality.
Skills: Garment Construction · Garment cost analysis · Quality Control
Freelance Design Services
Freelance Designer2011 – 2020
Freelance design/development services specializing in denim and accessories.
Skills: Design · Technical Design · Product Development · Denim · Soft-Goods Accessories
Technical Designer / Illustrator - Character, Operational & Entertainment Costumes (world-wide)
The Walt Disney Company2012 – 2018
Creative Design: Designed textile and embroidery artwork for high-profile costumes, including Elsa and Anna from Frozen (2013), Frozen II (2019), and Doctor Strange from Doctor Strange (2016).
Technical Design: Created technical CADs for global character and operational costumes, ensuring brand consistency and design precision.
PLM Expertise: Maintained technical information and BOMs using the Gerber Yunique PLM system, optimizing product accuracy and workflow.
Skills: Adobe Illustrator CC · Adobe Photoshop CC · Technical Design · Computer Illustrations · Product Lifestyle Management · Garment Construction
Senior Global Designer - Girl's Apparel
Vans2003 – 2010
Vans, a VF Corporation brand, is a leading global footwear, apparel, and accessories company rooted in action sports, youth culture, and creative self-expression.
Merchandising Strategy: Partnered with merch, marketing, and sales teams to align seasonal needs through data-driven analysis.
Full-Category Design: Designed apparel across all categories, driving seasonal ranges, market research, trend forecasting, and material innovation.
Print & Graphics Development: Worked closely with in-house graphics teams to ensure print collections were trend-accurate and brand-aligned.
Global R&D: Traveled extensively for trend research and seasonal line development.
Skills: Design · Adobe Illustrator CC · Adobe Photoshop CC · Textile design & Devlopment · Garment Fitting · Trend Analysis · Sales Presentations
Senior Global Designer - Men's Apparel
Vans2003 – 2005
Revenue Growth: Led the design and development teams to reposition and expand a niche division by introducing a more ‘core skate’ inspired line aligned with the brand’s vision.
Skills: Denim · Apparel Design · Competitive Analysis · Trend Forecasting · Market Research · Garment Construction · Adobe Illustrator CC · Adobe Photoshop CC
Designer - Men's Apparel & Accessories - eS, etnies, Emerica, Thirtytwo
Sole Technology1998 – 2003
Sole Technology, Inc. is a globally recognized action sports company known for its industry-leading footwear and apparel brands, including Etnies, éS, Emerica, and ThirtyTwo, focusing on innovation, performance, and sustainability.
Brand Growth: Designed and developed apparel & accessories across four brands, achieving 83% growth in year one.
Industry Recognition: Led Emerica to be featured in Sportswear International as "Skate Apparel Brand to Watch.”
Production & Purchasing: Assumed production duties for all four brands, including material and trim purchasing.
Graphic Development: Managed seasonal T-shirt graphics development, including tech packs and artist briefs.
Creative Direction: Directed seasonal photoshoots for all apparel and accessories, including catalog copywriting. Sole Technology, Inc. is a globally recognized action sports company known for its industry-leading footwear and apparel brands, including Etnies, éS, Emerica, and ThirtyTwo, focusing on innovation, performance, and sustainability. Brand Growth: Designed and developed apparel & accessories across four brands, achieving 83% growth in year one. Industry Recognition: Led Emerica to be featured in Sportswear International as "Skate Apparel Brand to Watch.” Production & Purchasing: Assumed production duties for all four brands, including material and trim purchasing. Graphic Development: Managed seasonal T-shirt graphics development, including tech packs and artist briefs. Creative Direction: Directed seasonal photoshoots for all apparel and accessories, including catalog copywriting.
Skills: Apparel Design · Trend Analysis · Sales Presentations · Photo Shoot Direction · Packaging Design · Global Sourcing · Product Cost Analysis
Designer- Men's, Young Men's, Boy's Apparel
Paul Davril Inc.1991 – 1994
Branded and Private label divisions - Guess boy's Introspect men's & boy's Various private label divisions.
