James Ort
Global Partnerships & Content Marketing (Sea-Doo) · Bombardier Recreational Products
Plano, TX
Work Experience
Global Partnerships & Content Marketing (Sea-Doo)
Bombardier Recreational Products2019 – Present
Develop the Global Sea-Doo marketing strategy and orchestrate execution via 28 contracted ambassadors, 6 brand partners, 9 product fleets, 300 individual marketing units, & $1.1M in annual marketing budget. Responsible for sourcing, negotiating, developing, contracting, managing, tracking, motivating, & activating partnerships: ambassadors, influencers, content producers, & brand partners. Increased Earned Media Value from $1M in 2019 to $6.2M in 2021 . Managed production & creative direction for 70+ content projects to create content & media for editorial, CRM, web, social media, PR, & earned media channels. Shifted focus from product to lifestyle centric content. Coached the regional marketing teams in LATAM, APAC, & EMEA to leverage partnerships best practices. Most successful partnerships include: Daniel Ricciardo, Leticia Bufoni, Rory Kramer, Dylan Efron, Peter McKinnon, Kimi Werner, Cameron Kirkconnell, Tampa Bay Lightning, 4ocean, Salty Crew, Slowtide, Red Bull.
Consumer Collecting Specialist
Red Bull North America2015 – 2018
Leverage all resources, teams, and assets responsible for increasing awareness, buzz, and engagement of the Central Florida consumer with the Red Bull product and brand, via $1.3M in annual marketing resources. Recruited, hired, trained, and managed 23 employees: 40% bilingual, 20% recognized as global top talent. Strategically allocated 350,000+ cans of Red Bull with an average new or infrequent consumer rate of 72%. Executed 12 global projects & 50+ local initiatives with strategic 360-degree plan, execution, & results. Global Project Manager for Red Bull Can You Make It? 2018: 600 college students racing across Europe for a week with no money, no communication, just Red Bull.
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