James Crush

Profile avatar
President/Managing Partner
Carlsbad | US

Skills

  • Social Media
  • Trade Shows
  • Brand Management
  • Marketing
  • Social Media Marketing
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Interests

Martial arts
Surf
Snow
Skate

Industries

Skate
Snow
Surf
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

James

<p>Proven brand builder with an excellent track record of sales growth</p><p>Strong management background in Sales, Retail Marketing, Events, Tradeshows, Public Relations, Sales Meetings, and Athlete Relations</p><p>20 years experience in Action Sports industry ranging from Retail Marketing&nbsp;to Brand Management</p>

Trajectory

Dec 2022 — Now
President /Managing Partner · ICON WEST LLC
Manage all aspects of golf car dealership; Consumer Sales; Commercial Sales
Dec 2021 — Nov 2024
Sales Manager · A-1 Golf Cars
Manage all Consumer and Commercial golf cart and LSV sales Marketing Manager Public Relations
Apr 2019 — Mar 2022
Marketing Manager · Cart Mart, Inc.
• Brand management-helped Cart Mart develop into National golf car dealership • Grew brand from $22Milllion to $30Million in 2019/20 • Media buyer-television, print, digital, radio, outdoor • 3 Direct Reports-Digital Marketing Specialist- SEO, PPC, Social Media; Marketing Coordinator; Freelance Graphic Designer • Events-San Diego, Orange County, Palm Springs, Los Angeles, Georgia • Public Relations-Manage PR agency (Andrea Carter and Associates) • Retail location buildouts • Sponsorships and partnerships; Manage Vendor Advertising Co Op Programs
Jan 2016 — Apr 2019
Account Manager · Engage Systems, LLC
• Sales for Adobe Value Added Reseller (focused on corporate training software) • Manage 50+ training software accounts • Webinar Marketing –sell and market training webinar services • Customer Success Manager/ eLearning solutions architect Our mission at Engage Systems is to help our clients make their ideas and information as engaging as possible to those with whom they communicate. Engage Systems offers many solutions that allow our customers to engage with ideas and information. Whether you want to communicate and collaborate in an engaging way online, or you would like your customers and employees engaged with your rich internet applications, Engage Systems has a solution for you! We are a Certified Adobe Partner, Reseller, and Trainer. Our focus is to help organizations find and deploy solutions that allow them to deliver ideas and information in an engaging way. We focus on Adobe solutions like Adobe Connect, Adobe Captivate Prime, Adobe Captivate, Adobe Presenter, and Adobe ColdFusion. Our staff consists of former Adobe employees and resellers. With more than 11 years of experience, we can help your exploration from start to finish and provide the most competitive pricing possible.
Mar 2013 — Nov 2015
General Manager · Crawford Performance
Provide vision and leadership to the organization; Manage HR; Project Management; Oversee all Marketing and Public Relation opportunities; Financial Management; Oversee Production Crawford Performance burst onto the motorsports scene in 2006 with the hugely popular Gymkhana 1 and 2 videos featuring Ken Block from DC Shoes drifting his Subaru WRX STI; Known for their engineering expertise in the Subaru and Scion realm check the video! https://www.youtube.com/watch?v=HQ7R_buZPSo
Jun 2005 — Sep 2012
Marketing Director · Sanuk
• Grew brand from $5 Million USD to current projection of $90 Million USD in 7 years • Retail Branding Manager-developed comprehensive retail brand presence including floor racks, wall units, POP, Window Kits, and Shop-In-Shop resulting in market share gains and major increase of retail presence; managed retail merchandising team • Tradeshow Management-managed total tradeshow experience including all logistics-Surf Expo, Outdoor Retailer, Agenda, WSA and regional rep shows; delivered on time and on budget • Event Management-managed all events including surf, snow, climbing, wake , music; supervised event coordination team • Athlete Management- worked with Global Brand Ambassadors in Surf, Snow, Outdoor, Wake; supervised East Coast Surf Team Manager; maximized editorial photo and video presence featuring brand athletes • Media Buyer-negotiated all media contracts including television, print, outdoor, web, radio; averaged 30% price reductions resulting in greatly increased brand presence and budget maximization • Public Relations –managed three different firms including MWW, HQPR, and Backbone Media; Resulted in massive brand exposure and significant increase of national brand awareness • Sales Meeting Management-managed all functions of International Sales Meetings (Spring/Fall) • Launched multiple Social Media platforms
Oct 1997 — Jun 2004
Marketing Director · Body Glove International
• Grew the brand from $35 Million USD to $120 Million USD in 7 years • Marketing Director- developed Domestic and International Branding Platforms • Retail Relations-traveled United States Surf Territories to troubleshoot retail, worked with regional reps to re-establish a positive Body Glove Surf Brand presence in the mid-90’s • Tradeshow Management-managed multiple branded tradeshow booths at Surf Expo-Orlando, Magic-Las Vegas, DEMA Miami Beach/New Orleans, Supershow-Atlanta, regional rep shows • Surf Team Manager-managed International Surf Team - Bruce Irons, CJ Hobgood-World Champ, Conan Hayes, Gavin Beschen, Holly Beck, Alex Gray, Nate Tyler, and 100 +amateur surfers • Wakeboarding Team Manager- Darin Shapiro-World Champ, and 30+ amateur athletes • Photo/ Video shoots-organized and produced wetsuit , bikini, mask fins snorkels, electronic accessory photo shoots; Co-Produced “The Family” Surf Video • Retail Hawaii trips-managed Body Glove Hawaii House for 6 Winters-coordinated retailer bonus trips to house, all accommodations, transportation, surf sessions, entertainment • Website development- launched first Body Glove website; developed retail/online sales solution • Media Relations/ Buying-Print, Radio, Television, • International Brand Manager-manage surf marketing for Australia, Japan, and European licensees and distributors • Developed International Brand Compliance Guidelines and Art Guidelines/Approval Process • Public Relations Management-oversaw PR firms for athletes and product; highly successful program led to high levels of editorial coverage for brand
Jan 1995 — Jan 1997
Outside Sales Representative · Victory wetsuits, World Jungle Clothing, Basic Skateboards
Outside sales rep calling on Northern California surf, skate, and snow retailers grew territory 200% in 16 months
Jan 1993 — Jan 1997
Co Founder · Mack 10 Productions
Jan 1993 — Jan 1996
Retail Manager · Freeline Surf Shop

Activity

Education history

Cabrillo College logo

Cabrillo College

Associate of Arts

San Diego State University logo

San Diego State University

BA | 1989 - 1993

Connections

Kristen Fejtek profile background
Kristen Fejtek profile photo

Kristen Fejtek

Events and Partnerships Specialist
Burton Snowboards

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