James Cornford
Senior Strategist
Columbus | United States
Skills
No information
Interests
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In my own words
— JamesFrom working extensively on the London 2012 Olympic Games, through to brand management, new product development and content strategy, I am strategic marketer and content creator with regional, national and international experience.
A driving force for my work is ensuring that strong branding, content, activations and product development, all work cohesively towards ensuring a brand has purpose and relevancy towards its market.
Trajectory
Aug 2017 — Now
Senior Strategist · Mindstream Interactive
Acting as the agencies strategic lead for a portfolio of key clients and new business work, I uncover and drive insights to positively impact the customer experience while accomplishing business goals.
I have also acted within a thought leadership role and helped to develop a range of new product offerings for the agency, placing strategic big picture thinking at the core.
May 2010 — Now
Journalism, Marketing & PR Specialist · JCornford
Utilizing first hand experience competing and working at the highest levels of sport, I supply a full range of creative, written, digital and marketing services to the sports and lifestyle industries.
Contributor (past and present) to:
• Singletrack Magazine (Columnist)
• SKY TV (Guest spots on Tour de France and other cycling features)
• IMB (Features Editor, Features Writer and Product Tester)
• Conquista.cc (Features)
• BikeBiz (Features)
• Fastlane BMX Magazine (Features)
• MBUK (Race Editor, Features Writer and Product Tester)
• Sports Management Magazine (Features Writer)
• Decent-World (Event Reports, Features Writer and Product Tester)
Oct 2016 — Aug 2017
Content Strategy Consultant · Nationwide
Create and implement the first content strategy and management process for the Nationwide group of brands. Establishing content hierarchies and organizational schemas, as well as guiding all aspects of content creation and distribution across a wide array of media, for a large and diverse group of target markets.
Apr 2015 — Oct 2016
Content Strategist · WhiteSpace (Abbott Nutrition)
Created and managed content across social, digital and traditional channels, for multiple brands in the sports nutrition space, as well as providing analytical insights and advice to optimize the achievement of key marketing and business objectives.
May 2012 — Feb 2013
PR & Marketing Manager · Tenn Outdoors
PR & Marketing Manager for a manufacturer and retailer of cycle clothing. Responsible for creating and implementing the marketing, NPD and PR and social media strategies.
Oct 2007 — May 2012
Head of Media & PR · English Table Tennis Association
Managed the media, PR and activation events for the sport of table tennis, as well as working extensively on the London 2012 Olympic Games.
Jun 2007 — Oct 2007
Brand Manager · Ironhorse Bikes
Working closely with the media, retailers and sponsored athletes to market and promote Ironhorse bikes
Sep 2006 — Jun 2007
Website and Marketing Assistant · De La Warr Pavilion
Responsible for managing all print and website activities, including full content and commerce overhaul for this art and life performance center.
Apr 2003 — Aug 2006
Assistant Marketing Manager/Marketing Coordinator · Marshall-Tufflex
Handling the marketing, brand development and advertising for a multinational building products company, including the creation and media buying for the most successful advertising campaign in the companies history.
Dec 2001 — May 2002
Editorial Assistant/Race Editor · Mountain Biking UK, Future Publishing Ltd
In charge of the race section of the market leading cycling magazine, as well as general content generation, both online and in print.
Activity
Education history
Bexhill College
A-Levels | 2001 - 2001
Claverham Community College
| 1999 - 1999
Hastings College
| 2009 - 2009
Hastings College
| 2006 - 2006
Oxford College of Marketing
Bachelor’s (CIM Professional Diploma in Marketing) | 2015 - 2016
Transmedia
| 2010 - 2010
