Jake Wisse
Sales and Marketing Consultant · Offensive Juggernaut
Hudson, WI
In My Own Words
High energy sales executive with over 25+ years experience turning small brands into big brands on a global scale, and having a great time doing it.
Work Experience
Sales and Marketing Consultant
Offensive Juggernaut2019 – Present
Sales and Marketing Consultant to the Outdoor and Action Sports Industries, specializing in International Sales, European Expansion, E-commerce, National Account Management, Sales Rep Management, Brand Vision and Strategy, Experiential Marketing
National (Global) Sales Manager
Aqua-bound/Bending Branches Paddles2014 – 2019
Canoe, Kayak, and SUP paddles: Responsible for all aspects of sales, service, distribution, independent rep management, pricing, strategy, and budget of both brands world-wide. Managed 15 sales reps in US and Canada covering 1000+ specialty retailers, 5 National chains, 6 E-commerce specialists, and Amazon as a 3rd party marketplace with 2 FBA sellers. Major success in international expansion through fiscal representation in Europe, enabling a shift from the distributor model to a profitable direct to retailer model. Created 5 year vision and strategy for brand elevation through high end product development, inspirational and destination marketing via social media and sponsored athletes, and a robust e-commerce channel that responded to early adopters.
Voice Over Talent
Offensive Juggernaut1994 – 2019
Independent Voice-Over actor for 25 years, specializing in product and branding videos, radio commercials, medical device training videos. Credits include: Aqua-bound Paddles, Bending Branches Paddles, Stohlquist Waterware, Blue Planet Gasoline, Wissota Marina, Academy for Film and Television (MN), Swell Watercraft, Power Top Counters, WCFW Radio 105.5 FM, Hamline University
National Sales Manager
Deep See Inc. & Stohlquist Waterware2006 – 2014
Hired and managed independent rep force of 13 members covering 1000+ retail stores, 4 customer service reps, and 5 international distributors, selling life jackets and technical apparel into the paddlesports, sailing, and surf markets. Opened 6 National retailers effectively doubling distribution. Built and managed private label programs for LLBean, Bass Pro, EMS, Dicks, and Hobie Kayak, creating a profit center that avoided channel conflicts.