Jake Wisse

Canoe, Kayak, and SUP paddles: Responsible for all aspects of sales, service, distribution, independent rep management, pricing, strategy, and budget of both brands world-wide. Managed 15 sales reps in US and Canada covering 1000+ specialty retailers, 5 National chains, 6 E-commerce specialists, and Amazon as a 3rd party marketplace with 2 FBA sellers. Major success in international expansion through fiscal representation in Europe, enabling a shift from the distributor model to a profitable direct to retailer model. Created 5 year vision and strategy for brand elevation through high end product development, inspirational and destination marketing via social media and sponsored athletes, and a robust e-commerce channel that responded to early adopters.

Independent Voice-Over actor for 25 years, specializing in product and branding videos, radio commercials, medical device training videos. Credits include: Aqua-bound Paddles, Bending Branches Paddles, Stohlquist Waterware, Blue Planet Gasoline, Wissota Marina, Academy for Film and Television (MN), Swell Watercraft, Power Top Counters, WCFW Radio 105.5 FM, Hamline University

Hired and managed independent rep force of 13 members covering 1000+ retail stores, 4 customer service reps, and 5 international distributors, selling life jackets and technical apparel into the paddlesports, sailing, and surf markets. Opened 6 National retailers effectively doubling distribution. Built and managed private label programs for LLBean, Bass Pro, EMS, Dicks, and Hobie Kayak, creating a profit center that avoided channel conflicts.