Jake Sterling

Create and optimize for offsite content placement with the goal of driving traffic and authority to adidas. Strategize and build organic influencer program to support on-site organic KPIs. Ideate and establish processes for creating content to be shared with third party sources, promoting and highlighting Adidas product/athletes/and commercial moments.

Focus on SEO strategy and optimizations for go-to-market initiatives. Support new product releases and brand campaigns to ensure organic success within the North American market. Projects included on-page content optimizations, linking strategy, trend analysis, organic opportunity discovery.

Support and manage strategy and initiatives for client base. Strategize and build out roadmap focused on improving customers content and technical organic initiatives. Support in project and client management including managing teams, presenting strategies, and reporting out on project performance in QBR meetings.

Provide SEO recommendations, data analysis, and SEO strategies for a variety of clients and industries. Execute on strategies and roadmaps for content development and technical recommendations in coordination with client SEO goals.

Pour, promote, and be knowledgeable on company products and operations. Bring core company values and product to the consumer to create positive brand and product image.